The Importance Of A High-Quality Website
Although social media has taken a massive impact on the success of businesses, almost all followers expect to be led to an informative and well-navigated website. The internet has become people’s number one best friend when it comes to exploring different goods and services, it allows users to find out more detailed information that they cannot find anywhere else.
The majority of users visit a website several times before purchasing a product or service, so ensuring that you have a strong online presence can be the deal breaker for generating more revenue.
High-quality websites are one of the most beneficial investments for a business and also make a great first impression on users. It also indicates that you are a trustworthy and legitimate business. The materials usually needed to make a good website are:
- Explanations/ Descriptions Of The Goods Or Services A Business Offers
- Business Details Such As Contact Information
- Images
- Blog Posts
- Clear Navigation Options Such As A Menu
- Live Chats
When should you redesign a website?
Generally speaking, there is no written rule about when businesses should redesign their websites however, it is a general rule of thumb that websites are updated/ redesigned once every 2-3 years. In the digital world, things move very fast and new features and capabilities are always being discovered.
It is important that businesses stay up to date and modernised with the current trends to please the users that they want to attract to their site. Think of website designs like fashion trends, what was popular and attractive maybe two or three years ago likely isn’t today.
There are a number of reasons why businesses should update or redesign their websites, some of them being:
- A Website Not Being Mobile Friendly Or Optimised
- Receiving Lots Of Traffic But Having A Low Conversion Rate
- Not Receiving Any Traffic
- Rebranding Of A Business
- Business Goals Changing/ Developing
- Competitors Have A More Updated Website
Working with lowaire
At Lowaire, we work on a number of websites whether that means starting from scratch or rethinking the existing style of the site. Charles Elliot, a long-standing customer first came to Lowaire through a referral of an existing client looking to develop a marketing strategy. The brief included a brand new website to represent the high-end work that they provide. This meant updating and refreshing the current site which was initially built on Wicks to a more unique and interactive WordPress site.
The new website now has an easy to navigate, structured online shop. This has meant that customers can easily browse the broad collection of products which has led to an increase in conversions. You can see more of our Website Design projects by taking a look at our Portfolio Page.
It is important to bear in mind that even though you may not have to constantly redesign your website, there may be changes or edits that have to be made more regularly on the website, for example, team pages, product pages or pricing lists.
Not sure whether you are in need of a redesigned website? Get in touch with our talented website developers who can assist you with all you need to know.
