Professional TRaining
Standard SEO Training
Want to learn how to boost your rankings in Google search results? Our organic SEO training courses will deliver the knowledge you need to increase your inbound traffic from major search engines such as Google & Bing.
Other Training Courses
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Course Overview
On our SEO courses, you’ll learn to optimise your website in the best way to satisfy users, rank highly on search engines and increase your traffic. Our trainers have years of experience creating search engine friendly sites and will teach you the actionable skills you need.
Our standard course provides an excellent introduction to SEO, covering all of the basic knowledge and techniques needed to run a search campaign. If you want to take things to the next level, our advanced course will provide deeper insight into the world of Google algorithms and technical SEO.
Who Should Attend
This course has been created for business professionals who are looking to gain an understanding of SEO basics and best practice. You may be starting a role within digital marketing or you may require SEO knowledge as part of your secondary job role.
Course Details
1 day
Classroom & Virtual
Supporting Doc
Download
Course Overview
Download the full SEO course summary and overview document for more information about our standard SEO training course.
Walk Away With The Ability To:
- Set up & implement your own SEO campaign for your website or business
- Explain how search engines work including key Google algorithm changes
- Undertake organic keyword research and competitor analyse
- Make SEO considerations in regards to servers and hosting technologies
- Describe the importance of onsite SEO and best practice for optimising page content in-line with Google's guidelines
- Recognise the importance of quality link building and off-site optimisation for SEO
- Utilise key SEO tools such as Google Search Console & Google Tag Manager
Course Agenda:
- Key terminology, technology and Google algorithm updates
- Understanding the Google SERPs
- Typical SEO KPIs & benchmarking tools
- How search engines work
- Key website ranking factors
- Building domain authority
- Link building and online PR
- Follow and no-follow backlinks
- Bespoke backlink techniques
Research for SEO
- Organic keyword assessment and selection
- Competitor monitoring & analysis
- Landscape & technology analysis
- Technical SEO basics
- Website URL structures
- Information architecture
- Google Tag Manager (GTM)
- Navigation and internal linking policies
- Page titles & meta descriptions
- SEO heading tags
- SEO friendly copywriting and page design
- Image naming conventions, alt and title tagging
SEO Performance
- General performance & speed optimisation
- Utilising Google's Lighthouse auditing tool
- Screaming Frog basics
Upcoming Courses
Tell Us About Your Project
Adam Coley
Founder & Director
“We are passionate about providing the highest level of customer service and ROI and we will always go over and beyond to ensure our client’s expectations are consistently and continually met. If you still have questions about our services or how we work, feel free to get in contact with us today.”
Your Project Overview
Tell Us About Your Project
Adam Coley
Founder & Director
“We are passionate about providing the highest level of customer service and ROI and we will always go over and beyond to ensure our client’s expectations are consistently and continually met. If you still have questions about our services or how we work, feel free to get in contact with us today.”
