Professional TRaining
Advanced SEO Training
Want to learn how to provide technical optimisation to your website? Our advanced SEO training courses will deliver the in-depth knowledge you need to increase your positioning and authority within major search engines.
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Course Overview
Our Advanced search engine optimisation (SEO) course is perfect for any who wants to dive a bit deeper into the world of technical SEO whilst expanding their knowledge further through our carefully curated course framework. This course is particular useful for delegates who have already completed our standard SEO course or for those who already have a strong foundation and understanding of SEO.
Our advanced training course covers all of the techniques and methods required to technically optimise your website from both a usability and performance perspective. If you want to take things to the next level, our advanced course will provide deeper insight into the world of Google algorithms and technical SEO.
Who Should Attend
This course has been created for professionals who are looking to gain a further in-depth understanding of technical search optimisation. You may be already working in an SEO focused role within digital marketing, or you may require further SEO training to enhance your current knowledge.
Course Details
1 day
Classroom & Virtual
Supporting Doc
Walk Away With The Ability To:
- The latest changes impacting SEO from Google
- How to manage crawling and indexing, including best use of canonical tags, no-index attributes and robots.txt
- Page speed optimisation and understanding Core Web Vitals
- The fundamentals of International SEO
- How to Implement structured data (schema markup) on your site
Course Agenda:
Technical SEO
- Crawling and indexation
- Using robots.txt, no follow tags and canonicalisation
- Introduction to Screaming Frog
- Crawl errors and redirects
- Dealing with pagination
- Core Web Vitals and tackling page speed issues
- Mobile site optimisation
- Introduction to Accelerated Mobile Pages
- Hreflang and international targeting
- Schema and structured data mark-up
Advanced SEO
- What's new in SEO
- Recent Google algorithm updates
- Building SEO authority
Upcoming Courses
Tell Us About Your Project
James Makin
SEO & Content Specialist
Your Project Overview
Tell Us About Your Project
James Makin
SEO & Content Specialist
Your Project Overview
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Leicestershire, LE12 9NP
Mon – Fri: 9:00 am – 5:30 pm
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