Technical Optimisation
Wherever there is a search engine, there will be an algorithm dictating which websites find their way to the top of it. So, algorithm monitoring is a vital part of any Search Engine Optimisation (SEO) campaign.
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Why Conduct Technical Optimisation?
When Google’s all-important crawlers begin to index a web page, they’re on the hunt for plenty of indicators of quality. They’ll index content, where possible, and they’ll look at small backend technical implementations. To make sure these technical implementations have been added, it is vital that a process of technical optimisation has been undertaken. This practice helps to make sure your site is usable, accessible, and crawlable.
Backend technical errors can consist of hundreds of different small alterations in the look and usability of your site. From the way your URLs are formatted to the links connecting your pages, each of these alterations are vital when it comes to ensuring your site is as high in quality as it can be.
Technical Optimisation Techniques
There are thousands of technical requirements that Google’s crawlers search for, so there is plenty of work to be done when it comes to conducting campaigns of this kind.
Luckily, there are also plenty of systems and techniques out there to make the entire process a little easier. Here are some of the most important:
- Auditing: regularly auditing your website on platforms such as Ahrefs can help to make sure that you pick up on any new technical errors that may be present on your site.
- Front-end usability testing: by taking a look at the front-end of your site, you'll be able to undersand how your users navigate through your site.
- Update as you go: when building your site, you can implement all of the technical optimisation features you might need as you go. This will save time and make sure your site starts off with all of the features in might need.
What Is SEO?
Search Engine Optimisation, which is often known as SEO, is the practice of optimising a website to rank well in search engines such as Google and Bing.
There is plenty that goes into SEO, including content creation and technical optimisation. But at its core, it’s all about making sure that your website is showing on results pages for the search terms and keywords that are most valuable to you.
SEO At Lowaire
At Lowaire, our team of SEO consultants pride themselves on creating data-driven, transparent Search Engine Optimisation campaigns. From the content we choose to write to the ranking factors we consider most important, everything we do is based on data tracking and our own industry knowledge.
To find out more about the SEO services that we offer, feel free to get in touch with a member of our team via our contact form or by giving our office a call on 0150 357 587.
