Content Strategy vs Content Marketing

While the roles of content strategy and content marketing can overlap, their differences are significant. Yet, if Google has it confused, it’s no wonder other people are getting it wrong, especially if they haven’t worked in or with both fields. So does it matter if they get confused? I believe it does. Here’s my case as to why. When I’m […]

Quick tips to boost your SEO content in 2017

It’s the right time of the year to evaluate your SEO strategy and examine the best ways to improve it during 2017, with your content. This doesn’t have to be a complicated process, though.   New year’s resolutions are not just about our personal goals, so it may be the ideal moment to focus on your business goals and seek […]

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal linking defies Google’s original intention […]