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SEO and Social Media

Social media marketing and SEO are two tightly interwoven strategies. Both are inbound strategies that focus on creating an appealing identity that naturally attracts visitors. Since social media relies on high-quality content and a visible, strong brand presence, the efforts you spend on SEO can seriously improve your social media reach. This is vital, as most search marketers will tell […]

The Importance of Anchor Text in Backlinks

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor text. This does not provide […]