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How Your Smaller Business Can Compete in the SEO Big League

Sometimes, SEO can seem like a bit of a struggle. Unless your business has found a niche that no other company has tapped in to, there are always going to be the big players in your industry that seemingly dominate the Google search. Yes, the larger companies (those that are nationwide or worldwide and seem to have the monopoly), are […]

The Importance of Anchor Text in Backlinks

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor text. This does not provide […]

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal linking defies Google’s original intention […]