TikTok is a leading destination for short-form mobile video. Its mission is to inspire creativity and bring top quality content. Advertising on TikTok will put your brand right in front of a growing audience with huge potential.
TikTok For Businesses
Social media is always diversifying, and new platforms are popping up every day. Occasionally, these new platforms gain almost overnight popularity, and that is exactly what happened with TikTok.
Originally produced for a Chinese audience, it has since gained traction across the world. It has completely changed the way businesses need to create advertising content. TikTok content is primarily creative dominant meaning the ad copy is not the most important factor anymore.
But are these users engaging with advertising content? The simple answer is yes! The trick is to utilise their ever-expanding audience base in the right way.
What is TikTok Advertising?
Advertising on TikTok is a similar set-up to all other social media and PPC (pay-per-click) advertising. You create campaigns and ad sets with goals that align to your business’s goals. You then need to create ads that have great creative captivating elements.
Video Ads on TikTok can run from 5-60 seconds. Each ad on TikTok will include a video, the brand name, the brand profile picture and short ad copy. You can also add a link to your website or app. The other type of ad supported on TikTok Ads Manager is a ‘still image’ ad.
Should You Advertise On TikTok?
TikTok is a great platform and should be utilised by every business, no matter what your speciality. If you have knowledge or humour then the TikTok audience will love you!
TikTok is great for brand awareness! With TikTok you don’t need a following to make an impact, you just need to appear on peoples FYP (For You Page) – it’s that simple.
TikTok has an impressive audience size. With the audience continuing to grow daily you can reach an impressive amount of people.
TikTok can help you connect with your audience. Putting your brands personality in the palm of your audiences hand will allow them to see your brand in a relatable and personal manner.
A Proven Track Record Of Ad Campaigns That Drive Results
At Lowaire Digital, we’re never finished optimising your ad campaigns. We continually audit your campaigns to find out what is working, and what isn’t, and change them accordingly. This way, the ads we are creating for you are driven by your market and what your customers respond to.
Contact us today to learn more about what our advertising campaigns can do for your business. Why not see if you can be one of the thousands of businesses taking advantage of online ads?