Pinterest Advertising
Whether you are looking for bathroom design inspiration or the recipe for a lemon drizzle cake, Pinterest can provide you with visual content that actually directs you to the relevant website or page, unlike Instagram.
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What is Pinterest?
Pinterest is a social networking platform that allows people to share ideas such as clothing, recipes, home interior/exterior inspiration and pretty much anything else! You can share content through images or videos which will then be known as ‘pins’ as opposed to posts. On your Pinterest profile, you can begin to create boards that will contain a collection of pins usually with a common theme. This makes it easier for your followers to find certain content within your profile as well as categorising your pins.
As of the first quarter of 2022, Pinterest has had roughly a 2 million user rise since the previous quarter, equally an average of 433 million monthly active users worldwide. There are many reasons why Pinterest has become so popular again in the past few years and the main one is due to having such a huge variety of pictures and content for people to enjoy.
Pinterest Ads
Advertising on Pinterest is a way for businesses and brands to promote their products and offerings on the platform like other social advertising channels such as TikTok advertising. On Pinterest, advertised pins are shown as ‘Promoted’ pins and these are shown to people based on their location, interests, past activity and actions on websites.
Pinterest Ads are a great way to drive traffic, build brand awareness and engagement and also boost sales, 87% of users have made purchases of a product or service that they have seen on Pinterest.
Benefits Of Pinterest Advertising
Maintaining an active presence on Pinterest ensures that your business or brand will stay up to date with upcoming trends and interests. Pinterest ads are a great way to grow businesses online and drive actionable traffic to websites.
Pinterest is a place where people come to do meaningful research meaning that any traffic coming from Pinterest has a strong likelihood of conversion. Here are just some of the many benefits that come from advertising with Pinterest…
- Being able to compete with your peers - 2/3 of Pinterest pins come from business websites to interact with other businesses and to find potential customers.
- To drive brand awareness and traffic - Pinterest is a great way to make business products and services more discoverable to potential leads. Every pin links back to it's original source making it a great way to drive traffic to your site.
- Engagement with customers and potential leads - It is important to have regularly interactions with your customers to efficiently represent your brand or business. Pinterest ads also allow you to recognise potential customers and to understand their interests.
AN AGENCY YOU CAN TRUST
The team at Lowaire, comprised of experienced digital marketers, social media experts, and content writers, always has one thing in mind: offer a transparent, trustworthy service. To do this, we make sure our campaigns are data-driven. And that’s not all; we also dedicate an account manager to each campaign we run.
Because of this, you can be sure in the knowledge that any question you might have about your campaign will be answered quickly, and any issue resolved with haste. Get in touch with a member of our team today to find out how we can help generate relevant, conversion-ready leads for you.
