Social Remarketing is a great way to re-engage with potential customers who may have slipped through the marketing net.
Re-engage potential customers with Social Remarketing
But what exactly is Social Remarketing?
First and foremost, Social Remarketing is a cost-effective way to drive more leads and conversions. But what exactly does it mean?
Remarketing is the process of targeting customers who have already visited your website, and showing them ads whilst they’re browsing social media platforms. Twitter, Instagram and Facebook all offer re-targeting features as part of the Facebook Ads service.
It’s effectiveness comes from the fact that you are showing your ads and content to users who have already shown interest in your product and/or service. That way, you already know that your ad is going to be relevant and have a higher impact. It also means you can tailor your ads to have more call-to-action copy than your standard Facebook ad – thus driving harder for the sale.
Our expert team have a wealth of experience in managing Facebook Ads for clients – and social remarketing comes part and parcel. Get in touch with our team today to find out more.
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