What Is Google Search Console?
Google Search Console is a tool developed by Google that helps you to check the indexing status and visibility of your website. Your site’s indexing status refers to how well search engines are able to view all aspects of your website. This directly impacts how highly your website is ranked when users search for one of your keywords.
All of this means that you will be able to get a much better idea of your website’s traffic and performance, as well as identifying issues that need to be fixed. It is an excellent tool when it comes to optimising your website for search engines such as Google, a practice referred to as Search Engine Optimisation (SEO).
The Best Uses for Google Search console
While Google Search Console can be used for a variety of technical SEO issues, there are a few uses that can be considered most important. We have put together a shortlist of the best uses for Google Search Console.
- When it comes to making sure your website is up to scratch, it is vital that you know when there are errors that need fixing. This is where Google Search Console tools come in hands; they point you in the direction of issues on your website that are impacting its quality.
- Google Search Console offers the option to see exactly what website traffic you are getting. This is important when strategising about improving your reach and when looking to see if that has happened.
Search Engine Optimisation
So we’ve talked about how Google Search Console can help you in your search engine optimisation endeavours, but what exactly is search engine optimisation?
Simply put, SEO refers to the changes you make to your website that encourage search engines to rank it more highly. There are many different factors of search engine optimisation, and all of them are important! To begin implementing strategies for this, you should be prepared to start creating content, adding technical changes to your website, and backlinking.
The steps you should take to optimise your website for search engines are always changing, as Google releases new updates. But making sure there are no glaring errors in your website will always be a good idea!
SEO At Lowaire
At Lowaire, we offer a variety of services. From website development, to search engine optimisation, we have everything you might need to optimise your digital marketing plan.
Our search engine optimisation packages come with content creation, backlinking, technical optimisation and strategy building included. This way, we can work on every aspect of your website as one.
We’ll work with you, an SEO consultant always on hand, to build a strategy that works for you. Together, we can make sure your website is seen by everyone you need.
To find out more, complete our search engine optimisation calculator today, or call our friendly team on 01509 357 587.
