'Content Is King' - But Why?
You may have heard the phrase ‘content in king’ when it comes to Search Engine Optimisation, but rarely do SEOs actually explain why it’s so important. There are thousands of articles explaining that your content matters – and truly, it does – but those looking to expand on SEO are often left in the dark as to why exactly it is so important.
In this article, we’re going to take a look at the top 5 reasons why having good SEO content is a must-have for your website. But before we do that, it might first be helpful to understand what exactly SEO and ‘SEO Content’ actually is.
What is 'SEO Content'?
Firstly, SEO stands for Search Engine Optimisation, which is the process by which a website is improved in quality in order to help it rank higher in search results – for relevant keywords. For example, if you were a local tradesman, you’d want your website to appear for such phrases as ‘tradesman in Leicester’ – or wherever your business is based.
SEO helps to make this happen, by improving various aspects of your website, such as the time it takes to load, the number of links to your website from others and one of the most important aspects: the quality and amount of relevant information and content.
SEO content then, is the content written for your website specifically to help it rank better. It can be in the form of new landing pages, blog posts or even the copy on your homepage. In short, you should think of every piece of content on your website as SEO content.
Why is 'SEO Content' Important?
Before we delve in, It’s important to note that SEO Content shouldn’t just be thought of as something written directly for a search engine or computer to index. In fact, thanks to years of updates to Google’s algorithm, content that’s clearly written for a computer (ie. content stuffed full of keywords that doesn’t really make sense) actually won’t rank that highly at all. Instead, SEO content should be written for humans – and by humans, we mean the people that actually visit your website.
Let’s take a look at some of the biggest factors that make your content so important:
As mentioned above, SEO content nowadays needs to be written for users. So, with great SEO content, you’re providing your users with exactly the kind of information they want to read. That way, you’re giving them a much better experience, leading to a higher chance they will end up converting into a customer. It’s a win-win, both in terms of Google rankings, and CTR.
One of the most important aspects of any SEO campaign is in the acquisition of high-quality backlinks from reputable, credible websites. The best way to do this, is through creating a well-written, well structured piece of content that their website would want to display on their own, or use in one of their own websites. That way, you can either acquire a link through a guest post, or by including your link in one of their articles.
It’s no secret that SEO takes time, so you may be wondering why we’re saying SEO content can provide a relatively quick boost to your SEO efforts. That’s because, if your site has been sorely lacking in content, the sudden inclusion of even a little amount of content – such as meta descriptions (text added to pages in code format which can tell Google what to display on Search Results) – can give Google the information it needs to index your website.
Leave it to the Experts!
But, all of this doesn’t mean that creating SEO-friendly content is necessarily easy, even if you have all of the knowledge surrounding your current field or industry. There are tips and tricks to creating great SEO content that comes with years of practice and experience, which can easily be applied to all kinds of industry know-how.