Looking to boost your website’s visibility? Our in-house search engine optimisation (SEO) specialists can help bring in the organic traffic you need – all from relevant, authoritative backlinks.
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What is Offsite SEO?
Also known as off-page SEO, offsite SEO is the actions taken outside your own website to increase your search engine position. Actions taken directly within your website is called onsite/on-page SEO and these two go hand in hand. With offsite SEO the action you are taking is not entirely within your control, unlike onsite SEO.
Offsite SEO techniques include influencer outreach, mentions of your business name, address or phone number and Local SEO. Offsite SEO will not be beneficial if you don’t have strong onsite SEO to begin with. The key thing to keep in mind is, the more high authority websites you have referring to you and talking about you, the more chance you have to rank higher.
Search Engine Optimisation
In basic terms, SEO helps search engines, like Google, rank your website positively. On-site and off-site SEO can both be utilised to help with this goal. Off-site SEO helps businesses and Google understand what others think about your specific website, products or services. This can be done by tracking lots of different actions including social media, local SEO and most importantly link building.
Link Building is essentially creating a link between two websites by a mention, a link or a guest blog. This must be relevant and useful or it will not increase your rank. Just having a few links from strong, relevant sites with high levels of authority will increase your chances of ranking higher.
Content marketing can simply mean utilising different social media channels and techniques to promote the same content in different ways. So, given the same information, you might create a video for YouTube, a written post for Facebook, and a blog feature for your website. Not only this, but these individual social channels can also be used to interact with customers and promote awareness of your brand across different audiences.
An Agency You Can Trust
At Lowaire we are a full service digital marketing agency that can help you with all factors of your SEO campaign. We constantly audit your site to identify what needs updating to ensure you are always fully optimized. This is how you get the most out of your SEO campaign.
If you would like to find out how we could help you and your business with your offsite SEO feel free to get in contact with our team today on 01509 357587.