Link Building
Backlinking, simply put, is the process of acquiring a link back to your website from an external source. This external source can be another website, a blog post or social media content.
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Backlink Building
Backlinks are one of the most important aspects of any SEO campaign, contributing to a wide range of factors such as domain rating, spam score and general trustworthiness.
When it comes to link building or ‘backlinking’, it’s not just about finding as many links as you can. Old SEO tactics would focus purely on the number of links to a page or domain, which could include spamming comment sections of blogs, posting on low quality directories and hiding links in pages.
Now however, these kinds of ‘black hat’ SEO tactics will leave your site with a high ‘spam’ score, gaining little to no benefit from these links. In the worst case scenario, Google penalties can be issued which completely derank the site entirely. This is why it’s important to take care when it comes to link building and backlinking. It’s much more important to have high-quality, trusted links rather than simply going for quantity.
WhAT IS BACKLINKING
Backlinking, simply put, is the process of acquiring a link back to your website from an external source. This external source can be another website, a blog post or social media content. As long as the link takes the user directly to your website, this link can be considered a ‘backlink.’
There are many different ways to acquire these links, the most obvious is to specifically request these links from various website owners, by submitting guest post content or requesting a ‘link swap.’ If you take this approach – which is one of the best in terms of obtaining high quality links – it’s important to remember that the content you supply needs to be relevant to their site.
How does backlinking help?
Backlinking is a way of proving the ‘trustworthiness’ of your website. A backlink acts as a virtual ‘vote of confidence’ from another website that your site is worth reading or visiting. This is taken into consideration when Google bots are crawling and indexing your website.
In short, the more high quality links a website has pointing to it, the more likely the website is to be of high quality and relevant itself. Therefore, Google is much more likely to present the site higher in search results for relevant keywords.
want to find out more about backlinking?
As a vital aspect of any website optimisation or SEO campaign, link building is included in our fully-fledged SEO packages. To find out more about how this might help your overall SEO or digital marketing strategy, feel free to get in touch with one of our experts today.
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Adam Coley
Founder & Director
“We are passionate about providing the highest level of customer service and ROI and we will always go over and beyond to ensure our client’s expectations are consistently and continually met. If you still have questions about our services or how we work, feel free to get in contact with us today.”
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Tell Us About Your Project
Adam Coley
Founder & Director
“We are passionate about providing the highest level of customer service and ROI and we will always go over and beyond to ensure our client’s expectations are consistently and continually met. If you still have questions about our services or how we work, feel free to get in contact with us today.”
