What is Keyword Research?
Keyword research is the process of working out the most relevant and effective search terms for your business. For example, if you’re a business based in Leicestershire offering digital marketing services, an effective and relevant keyword could be something like ‘Digital Marketing Leicestershire.’
It might seem quite simple on first glance, however aside from simply musing over which keywords sound relevant, there is a lot of behind the scenes research required to understand exactly which search terms are the right fit for your business. At Lowaire Digital, we use the best keyword research tools and combine it with expert human intelligence to identify and incorporate keywords that will boost brand exposure and deliver highly targeted traffic to your website.
The Keyword Research Process
Finding the right keywords involves working out which search terms are the most relevant, whilst also bringing in the most traffic. We use state of the art keyword research tools such as Ahrefs to ensure we find the right keywords for your business.
It’s also important to consider the ‘difficulty’ of each keyword, which is a metric that refers to how hard the keyword will be to rank for. Taking into account what kinds of websites and businesses currently rank for this keyword, it’s important to strike a balance between the difficulty of the keyword and ROI. For example, if you are challenging global brands such as Amazon or Microsoft for the top Google spots, it might be worth finding a relevant ‘easier’ keyword to target initially.
Using Keywords In Your Marketing
Marketing funnels such as SEO and Google Ads base their efforts on the keywords that are provided to them. So, by identifying relevant search terms that your audience will truly engage with, you will have the opportunity to take the first step in developing rewarding marketing strategies.
Whether you are looking to improve your website, or direct users from paid advertisements, the initial steps that must be taken are the same. If you’d like to discuss the best keywords for your SEO or PPC campaigns, feel free to speak to one of our SEO specialists today.
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