You’re probably reading this article because you want to increase your business’s revenue. Gone are the days when sending out 1000s of leaflets will effectively promote your products and services to new and existing customers.
If I asked you now, what was the last leaflet that was posted through your letterbox, would you honestly be able to tell me? Probably not. So in 2016 what is the best way to find potential customers? That’s simple, Google Adwords or PPC as it’s commonly referred to as.
I know you probably have no idea what that means but don’t worry because I’ll explain how Google Adwords can help your business and increase revenue significantly.
Firstly let’s talk about the benefits of PPC. Well, the results are measurable which is more than you can say for a leaflet. This allows business owners to measure the number of leads generated through AdWords.
It’s also cost-effective, with PPC you only ever pay when a potential customer clicks on your advert. Again with leaflets, only about 5% – 10%, ever convert into paying customers for your business. This means you’ve wasted 90% of all your leaflets and the money it cost to distribute the leaflets.
You are able to target specific keywords related to your business, product or service. For example, if you’re a dentist who wants to increase your customer base, you may want to target “Emergency Dentist Leicester” which will place your website above all other search results within Google. Once somebody clicks your advert, that’s when Google charge you and depending on the industry will depend on the cost per click.
Providing you with relevant website visitors who are more likely to convert into paying customers. So you can be sure the people who are clicking your advert are looking for your service/product or at least something similar to your product or service.
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