SEO For Charities
SEO For Local, National & Global Charities
Search Engine Optimisation (SEO) might seem like a daunting or unnecessary task for charities. But, just as your website is the tool to promote your charity in online spaces, SEO is the tool that helps promote your website. SEO is all about optimising your website and marketing channels in order to bring in relevant customers – but these techniques can all be transferred in order to bring in relevant traffic for charities, too.
Without a presence in popular SERPs (such as the Google Results Page), your charity is missing out on potential donors, investors, or simply people who would be likely to show interest in supporting the cause. With effective SEO, you can bring in this traffic without the need for Pay Per Click media such as Google Ads.
Why is SEO Important for Charities?
As a charity, you want your website to be found at the right time, for the right searches. And that’s where SEO comes in. When potential visitors are searching for your cause, if your website is placed on the first page, your website is far more likely to be clicked, and thus far more likely to receive more enquiries and/or donations.
If you run a charity or non-profit organisation and are looking to boost your visibility in online spaces, chat to one of our SEO specialists today to find out how we can help.