What Is An SEO Audit?
To understand how to reach and attain your business goals, you first need to know where you currently stand. A website SEO audit involves assessing which pages or aspects of your website are working – and what isn’t – so that you can make relevant amends to the website, all in the name of attaining a more favourable ranking across Google’s search engine.
Generally, SEO Audits will provide you with a checklist of on-site issues that can be turned into actionable processes for optimisation. For example, revealing any missing or broken links across the site, missing meta tags and descriptions (short excerpts that appear under your website in search engines results pages) and many more. With auditing software such as Agency Analytics or Ahrefs, this data is then collated into a report and overall score.
How will an Audit help?
SEO Audits are great for giving you an idea of what can be improved across your website in order to help you rank. Realistically, it is the crucial first step in any SEO campaign, as it gives you an actionable implementation plan that will have measurable results.
The purpose of any audit is to identify as many foundational issues as possible that might be affecting your websites ability to appear at the higher end of search engine results pages. If you’re interested in a SEO Audit or website health check, feel free to get in touch with our SEO specialists.