What Is Backlinking?
Backlinking is the process of having other high-quality websites linking to your own. If you can get a high ranking site to direct users to your website, it represents that your website is well thought of.
If there are many links directing to your particular website, search engines will understand that your content is high quality and therefore worth showing on a search engine results page (SERP). Because of this, it is very important for your SEO plan to include backlinking time.
Top Tips
So what are the best ways of keeping a well-organised, valuable backlinking portfolio? We have put together some of our best ideas.
- You may find that your website has many backlinks that are not from reputable websites. If this is the case, and you're sure you don't need them, then it is best to disavow (remove) these links. You can do this in your Google Search Console account, and the result should be a list of backlinks that are relevant to your website.
- Pick your keywords, the phrases you think people should search for and find you, early. This will give you a much clearer focus of the areas your content should be centred around.
- The value of specific directories cannot be understated. To begin your backlinking journey, it is useful to apply to free online directories. These websites often have a high authority and don't charge to have you on their site, a win-win!
- There are many different ways to backlink. For those high-quality websites that you would like to connect with, there won't simply be an option to add a backlink. Instead, you may be able to suggest a link swap.
Search Engine Optimisation
Backlinking is just one element of an effective Search Engine Optimisation (SEO) regime. Simply put, SEO helps you make sure Google is ranking your website highly. After all, we all know that nobody goes to the second page.
Different aspects of search engine optimisation all work towards one common goal: helping your website rank as highly as possible. These different aspects include backlinking, technical SEO optimisation, and content creation. Each avenue should be considered separately, and might take a while to show you the results you need.
Search Engine Optimisation is a long, difficult process. You shouldn’t expect to see the results you want within the first 6 months of starting your SEO plan; this process is always changing and evermore difficult.
SEO At Lowaire Digital
At Lowaire Digital, we offer comprehensive SEO packages for businesses of every size. Starting from £249 a month, these packages encompass backlinking, content creation, and technical SEO optimisation.
Simply select the number of keywords you would like to target and let us help you make your website visible to everyone you want. And if you have any questions, we make sure that you always have a dedicated SEO consultant to help.
To find out more about our SEO packages, or the other services we offer, contact our friendly team today on 01590 357 587.
