People do not like waiting around, and it has been proven that visitors to your website are highly likely to leave if each page takes any more than a couple of seconds to load up. The speed of your website is an important factor when it comes to ranking highly within search engines and giving your visitors the best browsing experience. Here are a few techniques that you can use in order to help keep your website speeds at optimal levels whist never compromising the user experience.
Image OptimisationNaturally having many large, high quality images on a page will increase the time it takes to load. Try to keep the file size of your images as small as possible whilst ensuring the quality isn’t distorted. For example when publishing an image you should consider;
- The Image format (JPEG for large colorful photographs, PNG’s for logo’s and smaller graphics)
- Colour Depth (Keep It as low as possible but without noticeable degrading the quality of the image)
- There are also a number of online applications that will compress images for you i.e. SmushIt