Organic SEO
Search Engine Optimisation (SEO)
Achieve a prominent and impactful online presence with our Search Engine Optimisation (SEO) services. Experience heightened sales, improved profitability, and enhanced cost efficiency.
When people are in search of a product or service, their first point of contact is often Google. Securing a high position on Google ensures a greater influx of visitors to your website and increased exposure for your offerings. But how exactly can you achieve that coveted spot?
The answer lies in SEO. It’s a term you may have come across in the realm of digital marketing, encompassing the strategies, challenges, and techniques employed by experts to enhance the quality, usability, and responsiveness of your website. After all, a high-quality website is appreciated by both users and Google alike.
However, it’s important to recognise that Search Engine Optimisation (SEO) is not a quick-fix marketing solution. It is an investment that demands time and considerable effort to enhance your website’s visibility across prominent search engines.
Professional SEO Solutions
Developing a robust technical foundation is vital for a successful SEO campaign, whether you already have a website or are starting a new one. Our technical search optimisation services aim to identify and fix any problems that might be affecting your rankings on top search engines.
Boost your E-commerce business with tried and tested SEO strategies. Aligned with your paid media solutions, our E-commerce SEO services optimise your homepage and product pages, ensuring search engines and potential customers can easily navigate your site.
Boost your business’s local visibility with our expert local SEO services which are designed to increase leads/sales in specific geographical areas. Ideal for local businesses aiming to gain more customers, increase footfall or boost sales locally.
Monthly SEO Packages
Sole Trader
National Organic SEO-
2 Keywords Targeted
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25 Keywords Monitored
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Technical SEO (1 hour)
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Backlink Building -
Content Deliverables -
Realtime Dashboard -
Monthly Reporting
Basics
National Organic SEO-
4 Keywords Targeted
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50 Keywords Monitored
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Technical SEO (1 hour)
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Backlink Building (2 hours)
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x2 Pages/Blog Posts
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Realtime Dashboard
-
Monthly Reporting
Essential
National Organic SEO-
6 Keywords Targeted
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75 Keywords Monitored
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Technical SEO (3 hour)
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Backlink Building (3 hours)
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x3 Pages/Blog Posts
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Realtime Dashboard
-
Monthly Reporting
Start-up
National Organic SEO-
8 Keywords Targeted
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100 Keywords Monitored
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Technical SEO (2 hour)
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Backlink Building (4 hours)
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x4 Pages/Blog Posts
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Realtime Dashboard
-
Monthly Reporting
Business
National Organic SEO-
10 Keywords Targeted
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125 Keywords Monitored
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Technical SEO (3 hour)
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Backlink Building (5 hours)
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x5 Pages/Blog Posts
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Realtime Dashboard
-
Monthly Reporting
Commercial
National Organic SEO-
12 Keywords Targeted
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150 Keywords Monitored
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Technical SEO (3 hours)
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Backlink Building (6 hours)
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x6 Pages/Blog Posts
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Realtime Dashboard
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Monthly Reporting
Enterprise
National Organic SEO-
14 Keywords Targeted
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175 Keywords Monitored
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Technical SEO (4 hours)
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Backlink Building (7 hours)
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x7 Pages/Blog Posts
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Realtime Dashboard
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Monthly Reporting
Enterprise+
National Organic SEO-
16 Keywords Targeted
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200 Keywords Monitored
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Technical SEO (4 hours)
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Backlink Building (8 hours)
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x8 Pages/Blog Posts
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Realtime Dashboard
-
Monthly Reporting
Please note: The above SEO packages and pricing are based on a standard 6-month agreement and are subject to VAT.
ROI Focused
SEO Strategies
Irrespective of your industry, our skilled marketing team at Lowaire possesses the expertise to customise a comprehensive organic SEO strategy aligned with your unique business objectives.
By focusing on conversion rate optimisation (CRO) for your website, our Loughborough based SEO specialists enhance its performance and positioning within search engine results.
However, it’s important to understand that Search Engine Optimisation (SEO) is not a quick-fix marketing solution. It is an investment that demands time and considerable effort to increase the visibility of your website.
Expert SEO Solutions
Backlink Building
We generate high-authority links to your website and pages which increases both domain and page authority across your website and content.
Website Migrations
We’ve carried out countless website migrations for client’s over the years, from WordPress & Magento, right through to custom built systems.
Performance Auditing
Performance is everything in the world of SEO. We can ensure your site performs well across multiple devices and browsers to give you the advantage over your competitors.
Penalty Recovery
Having a penalty hanging over your site can significantly impact your visibility. Our penalty recovery service aims to get your site back on track through ethical optimisation.
Content Management
We craft search-worthy content and articles which doesn’t just resonate with your audience but also with major search engines such as Google & Bing.
SEO Training
We know a thing or two when it comes to SEO. Our team provide expert training to up-skill your internal marketing teams through virtual & classroom based learning.
OUR FAVOURITE PLATFORMS
The Nitty Gritty
To help you get more insight into what we do as part of our Search Engine Optimisation service, we’ve put together some of our most frequently asked questions.
What is SEO
SEO, short for Search Engine Optimisation, involves the modification and enhancement of web pages and their metadata with the goal to boost a website’s standing and overall prominence in search engine results.
This approach is grounded in several crucial ranking aspects, adherence to SEO guidelines, innovation, and occasionally through a method of experimentation. An effective SEO plan, implemented consistently over time, can elevate search engine standings, channel more traffic to the site, and potentially influence conversion rates.
What businesses need SEO?
SEO isn’t simply an option, but a necessity for any business owning a website, regardless of whether you’re an emerging start-up or a seasoned multinational corporation. SEO can propel your business higher in search engine rankings, set you apart from rivals, and get you visibility among your desired market segment. While some may deem it an unwarranted cost, compelling SEO is indispensable if you aspire to maximise your online presence and attract more web traffic.
Here at Lowaire, our skilled team of SEO specialists stand ready to revamp your site combining technical SEO, content SEO, link building, and beyond. We aim towards attracting more site visitors and drive conversions, all tailored to align with your unique business objectives.
Whats does SEO involve?
SEO involves the tactical enhancement of web pages and associated metadata with the dual goals of boosting search engine standings and thereby escalating traffic flow to your site, potentially impacting conversions. SEO professionals employ multiple key ranking factors, along with tried-and-true practices and ingenious methods, aimed at propelling your website higher in search rankings.
Several factors collectively determine search engine rankings:
- Does your website host top-grade content?
- Are the pages primed for SEO?
- Is your site adequately adapted for mobile devices?
- What’s the overall user experience (UX) and general page experience like?
- How fast do your pages load?
- Is there effective internal linking within your website?
- Is your website externally linked to credible, information-rich sources?
How long does it take to work?
Is SEO worth my time and money?
SEO undoubtedly pays off if you’re looking forward to elevating your brand awareness, funnelling more traffic to your website, and boosting your conversion rates. However, it’s essential to understand that SEO is not an immediate solution and at times, due to slower progress and cost requirements, the worthiness of the process may be questioned. Yet, with an efficient team backing you and sufficient patience, SEO can vastly transform your business performance, possibly outshining even some conventional marketing strategies.
Why isn't my website ranking in Google?
There can be numerous reasons why your website isn’t achieving a higher ranking on Google. One significant factor to examine is whether Google is even aware of your website’s existence (is it indexed?), and if it’s been crawled.
If your website is indeed appropriately indexed and crawlable, but still not ranking, then the problem may lie elsewhere. Some potential causes could be:
- Technical issues related to your website
- Problems with internal and external linking
- Content and keyword-related complications
At Lowaire, one of the initial steps we undertake for a new SEO account is to perform tailored SEO audits that provide us with a comprehensive view of your website’s health. If your website isn’t currently ranking adequately, these audits provide the necessary insights and guide us in plotting our way towards successful rankings.
What are SEO keywords?
Keywords represent specific terms or phrases that are intrinsically linked to the content of your website or a distinct page on it. These are usually the words people type into search engines when looking for information relevant to that subject.
For instance, if your website has a page detailing a service you provide (for example, carpet cleaning), you should incorporate particular keywords and phrases that potential customers might use when searching for carpet cleaning services. This can optimise your ranking for that specific search term.
Deciding which keywords to apply and where can be a complex process. However, our seasoned SEO team at Lowaire is prepared to suggest a tailored selection of suitable keywords for your website. Following this, our team of content experts can modify your website to employ these keywords, which, over time, can contribute to a gradual improvement in your website’s search engine rankings.
How do your charges work?
SEO firms generally operate on a retainer basis, along with an inaugural, one-time set-up fee. The retainer fee can differ from one business to another, and many agencies, including Lowaire, offer a tiered structure to accommodate a variety of budgets.
The retainer determines the number of hours the agency devotes to your account each month, and it might also affect other SEO elements, such as the number of keywords that can be tracked.
If you’re considering SEO services at Lowaire, feel free to reach out to us. We’ll set up a meeting to discuss your business, your website, and your objectives. If you remain interested, we’ll present a customised proposal for you to review, including our pricing details.
Live & Accurate
RealTime Reports
Our Live Dashboard feature enables you to effortlessly track essential website analytics and the real-time positioning of your targeted keywords. All this information is presented in a user-friendly central dashboard for easy comprehension.
By gathering data from multiple sources, we offer a comprehensive 360-degree view of your marketing efforts, highlighting not only your progress but also enriching our reporting capabilities. This invaluable insight empowers our team to optimise your organic search campaigns effectively.
We provide straightforward yet comprehensive monthly progress reports. These reports offer a comprehensive overview of your advancements, including a comparative analysis from the previous period.
Why choose lowaire for SEO?
Monthly SEO Audit
Dedicated Marketing Consultant
Cost-Effective Pricing
Our monthly SEO packages provide you with a cost effective way to increase the visibility of your business within the most important search engines such as Google & Bing, leading to increased traffic, conversions and sales.
Content Creation Included
Conversion Rate Optimisation
Realtime Keyword Monitoring
Conversion Tracking
Realtime Progress Reporting
How Does Your Website Perform?
Request your complimentary SEO audit today to discover how your website is currently performing on Google and other leading search engines.
By conducting a comprehensive SEO audit of your website, our team of SEO specialists at Lowaire, located in Leicestershire, will identify any issues that may be affecting your search engine rankings.
Utilising a variety of cutting-edge SEO auditing tools and techniques, we can evaluate the on-page and off-page metrics of your site, giving you a comprehensive overview of your current situation.
Don’t hesitate to request your SEO audit below or contact our team today for a detailed breakdown of our pricing, tailored to your specific needs.
Tell Us About Your Project
Zoe Augustin
Marketing Consultant
Your Project Overview
Tell Us About Your Project
Zoe Augustin
Digital Marketing Consultant
“Communication, teamwork and trust is at the core of what we do. Here at Lowaire, we are there for you every step of the way, whenever you need us, building relationships and understanding your vision. No matter how big or small your business, we are here to support and guide you in all that is marketing.”
