When people are searching for a product or service, their first port of call will nearly always be Google. Being at a high position within Google guarantees more visits to your website and more exposure for the products and services you offer. But how exactly do you get there?

The short answer is SEO. It’s a tactic and buzzword you may have heard floating about the digital marketing sphere, and it refers to all of the trials, tribulations and techniques used by digital marketing experts to improve the quality, usability and responsivity of your website. After all, the more quality your website, the more users and Google alike are going to enjoy it.

But, it’s worth noting that Search Engine Optimisation (SEO) is not a quick marketing fix – it’s an investment that takes time (and no small part of effort) to increase your website visibility across top Search Engines. But, even small business that make a considerable investment into SEO can see fantastic ROI further down the line.