When it comes to cost-effective and high-impact advertising options, pay-per-click advertising dominates the top positions. It’s an internet advertising model that allows you to put your ads on Search Engine Result Pages(SERPS), social media platforms, and other websites.
PPC combines SEO strategies, meaning that your advert ranks when specific keywords are searched. When users click on these ads, they land on the advertised page on your website to perform an action. What makes this model effective is that you don’t pay for estimated impressions but only for clicks that the ads generate.
Some of the most popular PPC advertising platforms are Google Ads, Facebook Ads, and Microsoft Advertising. Out of all these, Google Ads is the most effective for any PPC campaign, given the high volume of search queries that Google gets daily. To give you a better picture, here are more benefits of the pay-per-click model.
1. PPC is Budget-Friendly
The most significant advantage of using this method is that it helps you save money on your advertising budget. Comparing PPC and other conventional advertising methods, PPC is affordable as you only pay for the number of clicks.
On the other hand, conventional advertising requires you to pay for the entire advert. Despite you paying upfront, you are not assured it will reach the right people, nor is there a surety of returns based on the costs involved. However, the PPC advert method allows you to calculate the costs and returns to gauge its worthiness.
Similarly, with the way PPC is structured, advertisers have complete control of the budget. An advertiser can set the daily budget and adjust accordingly, unlike other advertising models where the service provider sets the budget.
Furthermore, PPC is ideal for all business sizes. You only need to set your budget, and you are good to go.
2. PPC Reaches the Right Clients
One of the success measures of an advert is its reach. If it reaches the right target group, that’s a positive stride. PPC allows you to get to the specific segments of your audience. It targets people based on demographics and interests and their intent in searching for keywords.
You can also tailor ads to run in specific geographic locations, which is very helpful if you only provide services in certain areas or want to target particular regions more than others.
Another advantage is that PPC rests on Search Engine Optimisation, meaning that your ads show up on your related keyword searches. It also means that your target clients can easily see your ads, thus increasing the click rate.
Additionally, it helps attract a broader range of customers. Since the ads are displayed when someone searches for something related to your product or service, you have the opportunity to reach out to people who may not otherwise be aware of your business.
3. PPC is Measurable
You can measure the effectiveness and impact of your ads with PPC. You can see how many people click on each ad and how many clickers turn into customers. Using PPC, you can discover what keywords work best for your business, what ad copy generates the most clicks, and ultimately, which marketing strategies convert into sales.
Moreover, PPC allows you to only pay for clicks a customer/prospect makes. Compared to traditional advertising methods, PPC gives a clear path to measure progress, costs, and results.
4. Better Visibility & Positioning
One of the most significant benefits of pay-per-click advertising is that it results in better visibility and positioning within search engine results.
For instance, if you’re selling vintage clothing, you probably need a website and utilize pay-per-click advertising.
The pay per click ads will be displayed in the sponsored links section at the top or side of a search engine results page when someone enters specific keywords related to your business. With the ads, visitors will click them, and it will offer you a quick placement of your website at the top of the search results.
Pay-Per-Click Advertising At Lowaire
When fully implemented, pay per click advertising is highly beneficial. It is one of the cost-effective ways for advertisers to realize more sales, conversions, and signups. It is also essential to consider all aspects as you would want to spend money on a campaign that maximizes your ROI.
Interested in finding out more about how pay-per-click advertising can help your business? Feel free to give our friendly team a call on 01509 357 587.
