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Case Studies

Turing Scheme

The Turing Scheme was created in the wake of Brexit to offer students of all ages the opportunity to study abroad, replacing the EU’s Erasmus programme.

The Project Brief

The Turing Scheme, set to replace the Erasmus+ programme, needed a new custom website that represented their professionalism and offered an easy, accessible way to apply for the scheme.
The client wanted an accessible website that showcases every opportunity that they offer, alongside advice for applicants and support. In short, the website needed to be a complete informational hub covering everything the Turing Scheme has to offer.

As a new, government-backed programme, the website needed to encourage as many visitors as possible to find out about their funding opportunities. Also, with the deadline for the launch of the scheme steadily approaching, time management of the project was of the utmost importance.

So, our team set to work creating a website that would stand out for all the right reasons.
Turing Scheme browser

Colour & Typography

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The Campaign Outcome

The website created by the team at Lowaire Digital was inclusive, visually enticing and fully accessible.
Because the Turing Scheme was a new project with no prior history, it was ultimately very important that they create a lasting first impression. So, their website needed to be equally as informative as visually enjoyable.

We integrated case studies and numerous informational pages into the website, offering users the opportunity to learn about what students get out of learning abroad, who is eligible to apply, and the processes thereof.

Accessibility, as with all governmental projects, was of the utmost importance. The team therefore integrated multiple accessibility options including high & negative contrast options, grayscale, increased font size, and many more. Not only this, but the sitemap, layout and design took into account all aspects of accessibility, including the colour scheme and typography.
Turing Scheme Website Design Project

Metrics

Metrics indicator

70%

70% increase CTR
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40%

40% decreased in bounce rate
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75%

75% ranking increase
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90%

90% DA increase

Project Team Members

We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.
Team Banner
Team Banner
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Tell Us About Your Project

David Russell

David Russell

Senior Consultant

“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”

Your Project Overview

Tell Us About Your Project

David Russell

David Russell

Senior Consultant

“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”



Your Project Overview

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