Case Studies
The Hot Tub Company
The Hot Tub Company are a supplier of luxury hot tubs based in Loughborough, which has been established for over 30 years.
The Project Brief
Lowaire’s team took on the responsibility of managing The Hot Tub Company’s Google Ads profile. Our client requested that we develop compelling and efficient Ad campaigns to reach their diverse target audiences and promote their range of products.
In response, we undertook the challenge of creating numerous Ad campaigns that accurately represented the variety of products available. We also prioritized the relevance and optimization of landing pages and ad extensions to increase website conversions. Additionally, we carefully selected specific keywords to attract the appropriate audience to the website, while filtering out irrelevant traffic through negative keyword elimination.
Our team implemented a strategy to continually monitor Google Ads metrics and optimize the customer journey to improve website traffic.
Our team implemented a strategy to continually monitor Google Ads metrics and optimize the customer journey to improve website traffic.
The Campaign Outcome
Lowaire’s team’s diligent efforts and commitment, coupled with effective and informative communication with The Hot Tub Company, resulted in the successful creation of captivating Ads that led to appropriate landing pages, catering to the intended audience.
Through regular scrutiny of the relevance and quality of campaign keywords, along with the efficient allocation of the campaign budget, we ensured maximum campaign efficiency. Our dedication to optimizing all campaigns for conversions yielded a noticeable increase in Hot Tub Company website conversions and resulted in their business featuring at the top of UK Google search engines. The captivating Ads created by the Lowaire team contributed to this achievement. We also organise a monthly meeting with the client to run over the results of the month and anything that we can do to improve their account, this way communication is maximised between us and our client.
To maintain a consistent increase in impressions, clicks, and conversions, we generate monthly reports on campaign metrics for the Hot Tub Company website.
To maintain a consistent increase in impressions, clicks, and conversions, we generate monthly reports on campaign metrics for the Hot Tub Company website.
Metrics
80%
80% increase in impressions
40%
40% increase in clicks
20%
20% increase in conversions
30%
30% decrease in cost-per-click
Project Team Members
We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.
Tell Us About Your Project
Zoe Augustin
Digital Marketing Consultant
“Communication, teamwork and trust is at the core of what we do. Here at Lowaire, we are there for you every step of the way, whenever you need us, building relationships and understanding your vision. No matter how big or small your business, we are here to support and guide you in all that is marketing.”
Your Project Overview
Tell Us About Your Project
Zoe Augustin
Digital Marketing Consultant
“Communication, teamwork and trust is at the core of what we do. Here at Lowaire, we are there for you every step of the way, whenever you need us, building relationships and understanding your vision. No matter how big or small your business, we are here to support and guide you in all that is marketing.”
Your Project Overview
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