Case Studies
The British CBT Counselling Service
The British CBT Counselling Service offers counselling and therapy to people suffering from a number of conditions, ranging from schizophrenia to addiction.
The Project Brief
The British CBT Counselling Service needed a website that represented their professionalism and understanding of a number of challenging conditions.
Our team worked alongside team members at The British CBT Counselling Service in order to understand the services and therapies they offer and the professionalism their website needed to envoke.
Because of its use in medical fields, this website needed to include content well-sourced from medical practitioners. As well as this, it needed to encompass a number of features aimed at ensuring it was as accessible as possible for users with disabilities to navigate.
The site needed primarily to ensure that potential patients trusted the client and the work they had done previously. As such, work was designed around principles of understanding and promoting the vast experience of the therapists and team at The British CBT Counselling Service.
Because of its use in medical fields, this website needed to include content well-sourced from medical practitioners. As well as this, it needed to encompass a number of features aimed at ensuring it was as accessible as possible for users with disabilities to navigate.
The site needed primarily to ensure that potential patients trusted the client and the work they had done previously. As such, work was designed around principles of understanding and promoting the vast experience of the therapists and team at The British CBT Counselling Service.

Colour & Typography
#33ab74
#f3f3f3
#0a6d37
Quattrocento Sans
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
The Campaign Outcome
For this project, the team produced a sleek, simple website that put the experiences and needs of the people associated with the service first.
When it came to this project, evoking trust in the service provided was of paramount importance. To do this, our team implemented testimonials and accessible video content on the home page of this site.
Subsequent pages discussed in detail each of the challenges and diagnoses that the client offered services to help with. Furthered by in-depth content discussing the client and easy navigational features, the site worked to promote this client’s professionalism, understanding, and trustworthiness.
Subsequent pages discussed in detail each of the challenges and diagnoses that the client offered services to help with. Furthered by in-depth content discussing the client and easy navigational features, the site worked to promote this client’s professionalism, understanding, and trustworthiness.

Metrics

30%
30% increase CTR

20%
20% decreased in bounce rate

180%
180% ranking increase

40%
40% DA increase
Project Team Members
We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.

“Adam and the team at Lowaire Digital created a new website for AST Lettings Ltd and they all did a fantastic job. The website looks great, it has increased our internet profile and attracted positive comments. The website is easy to amend and add to as and when properties become available to let.”
Stephen NottridgeAST Lettings
"Fantastic service from the start. Listened to exactly what we needed and haven't disappointed. Regular contact and feedback, friendly and professional staff. 100% recommend Lowaire Digital"
George HillsWarwick Baker
"Lowaire recently completed the redesign of our website. They deliver a fantastic all round service, from consultation, delivery to customer support (they always answer!). I know that our website is in safe, capable hands and I will be looking for future support from their way.
Thank you."
Richard BirdAcrinax
“Adam and the team at Lowaire couldn’t do enough for you, I have a A1 service from them always. They are working for me on a number of things and I can’t find a fault in anything they do, always on hand to help in anyway. I’m looking forward to many years as a customer. I would recommend them to anyone who is in need of any digital marketing.”
Mark LesterChemDry
“By far and away the best SEO company we've worked with since we set up our business in 2004. Honest, hardworking and very quick to respond to our needs. Lowaire also designed our new website and worked with us to deliver what we wanted. Any issues are resolved quickly. We're kept up to date and they take the time to talk to us and explain the technical side. Friendly and approachable. A nice team to work with. Highly recommended”
Melvyn WardAwards Driving School
“Very good company, would highly recommend. Very helpful, always on the end of the phone when you need them. Always sorted any issue I have in the past very quickly.”
Andrew OgdenLeeds Scaffolding
"We cannot recommend Lowaire Digital highly enough! Our new website goes above and beyond our expectations, it's been very well received and we can't fault it. The whole process was extremely easy, nothing was too much trouble for the guys and great communication at all times. Lowaire Digital made this daunting task a pleasurable experience, for which we are truly thankful"
Debs MalykApps In Cadd
"We used Lowaire to build a website for a start-up contract packing company. Really pleased with the service. Always available to take my call and super quick in response to any change requests. Highly recommended."
Michael ClaptonPrepackit
"Very happy with the finished website. The support and customer service has been fantastic."
Sam CookComac Engineering Tell Us About Your Project

David Russell
Senior Consultant
“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”
Your Project Overview
Tell Us About Your Project

David Russell
Senior Consultant
“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”
Your Project Overview
Get In Touch
Have a question? Feel free to contact our experienced team by phone during our normal working hours.
Visit Us
74 Charnwood Road, Shepshed,
Leicestershire, LE12 9NP
Opening Hours
Mon – Fri: 9:00 am – 5:30 pm
Chat With Us
Have an urgent enquiry? Get in touch with our dedicated team via live chat for a prompt response.