The Belgian Beer Company
The Project Brief
The team set to work drafting a complete strategy, combining Website Development, Search Engine Optimisation, Hosting, Social Media Advertising and Google Ads, each with their own KPIs. The overarching goal, of course, was to expand reach and bring in more sales.
We worked closely with The Belgian Beer Company to create an actionable marketing strategy combining a number of different services, each addressing a different factor of the overall goal of bringing in more sales.
Working as a close-knit team, we set to work drafting a marketing plan that would bring in elements of brand awareness-building, conversion optimisation and website development. The final strategy combined a fully fledged SEO solution, alongside a targeted PPC campaign that would work to compliment the newly optimised website.
The first port of call was to transfer the website over to our servers, as the client wanted all services to be under one banner. This also meant that we could optimise the website for speed more easily – an important factor of the SEO campaign. Once the move was complete, the team set to work organising a fully-fledged marketing strategy, including a monthly content plan, new targeted social media adverts, and a swathe of new graphics to compliment the social ads campaign.
Alongside this, our SEO consultants ran multiple audits of the website, flagging areas of improvement across the site as a whole. As the website was the primary shop-front, without a brick and mortar store, it was imperative that the website was fully optimised and fit for purpose. As such, the preliminary SEO tactics were focused on technical amendments to the link structure, sitemap and build of the site. As the site was built on WordPress, the team configured a number of additional plugins focused on speed optimisation and caching, meaning that the website could function much more prominently on mobile devices – an original area of contention for The Belgian Beer Company.
Once this original picture of the website’s ‘SEO Health’ had been created, the team set to work resolving any glaring issues as a matter of priority, whilst the Social Media and PPC teams set to work perfecting and curating a joint social and PPC campaign focused on bringing in a wealth of new sales.