Case Studies
Termate
Termate is an UK based supplier of high quality electrical insulating products.
The Project Brief
Termate are an electrical components supplier based in the UK that approached Lowaire for a brand-new website with the objective of converting static PDF documents into a more interactive experience for customers via the new website.
It was imperative that the new site represented what it means to be an electrical components supplier, so we planned to create a site that showcased the multitude of products on offer and also emphasised the quality and professionalism of the service that they provide to their customers.
In order to produce a website that reflected the brand identity effectively, Lowaire planned to use a consistent colour theme across the site in order to portray an image of professionalism and consistency for the Termate brand identity. In order to ensure that the final site would be a worthy representation of the brand, our team provided design concepts prior to the development of the new website in order to perfect the look and feel of the site. It was also a must that the site was easy to navigate for potential customers and was an informative hub that gave those visiting the site an explanation of what each product is and what they might need it for. This is an essential feature for an industry that is so complex.
In order to produce a website that reflected the brand identity effectively, Lowaire planned to use a consistent colour theme across the site in order to portray an image of professionalism and consistency for the Termate brand identity. In order to ensure that the final site would be a worthy representation of the brand, our team provided design concepts prior to the development of the new website in order to perfect the look and feel of the site. It was also a must that the site was easy to navigate for potential customers and was an informative hub that gave those visiting the site an explanation of what each product is and what they might need it for. This is an essential feature for an industry that is so complex.
Colour & Typography
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#133785
#212121
Open Sans
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The Campaign Outcome
Following effective communication with the team at Termate, the team at Lowaire was able to build a professional and educational site with a consistent theme across all pages.
In order to promote ease of use for the client and potential customers, The website was built on the WordPress CMS and integrated with the Elementor visual page builder, which would ensure that any future changes or updates that needed to be changed, could be updated with ease by both parties.
The final site is an easy-to-navigate showcase of the Termate business, promoting professionalism through its clean and sleek design, with each product being clearly shown on the website with details about each item presented in content that is optimised for conversions and to inform potential customers. Furthermore, we have integrated dynamic and responsive tables in order to highlight highly detailed information in a more user-friendly way without taking away key information. Following the creation of the new site, we are now providing fully managed hosting in order to provide ongoing CMS updates and security updates alongside ongoing support and maintenance.
The final site is an easy-to-navigate showcase of the Termate business, promoting professionalism through its clean and sleek design, with each product being clearly shown on the website with details about each item presented in content that is optimised for conversions and to inform potential customers. Furthermore, we have integrated dynamic and responsive tables in order to highlight highly detailed information in a more user-friendly way without taking away key information. Following the creation of the new site, we are now providing fully managed hosting in order to provide ongoing CMS updates and security updates alongside ongoing support and maintenance.
Metrics
60%
60% increase in engagement rate
40%
40% increase in sessions
20%
20% decrease in bounce rate
30%
30% increase in page views
Project Team Members
We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.
Tell Us About Your Project
Zoe Augustin
Digital Marketing Consultant
“Communication, teamwork and trust is at the core of what we do. Here at Lowaire, we are there for you every step of the way, whenever you need us, building relationships and understanding your vision. No matter how big or small your business, we are here to support and guide you in all that is marketing.”
Your Project Overview
Tell Us About Your Project
Zoe Augustin
Digital Marketing Consultant
“Communication, teamwork and trust is at the core of what we do. Here at Lowaire, we are there for you every step of the way, whenever you need us, building relationships and understanding your vision. No matter how big or small your business, we are here to support and guide you in all that is marketing.”
Your Project Overview
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