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Case Studies

Surrey University (Smart)

SMART is a project backed by the University of Surrey, involving a ground-breaking investigation into interlingual live subtitling via respeaking.

The Project Brief

Led by researchers from the University of Surrey, the new SMART (Shaping Multilingual Access through Respeaking Technology) project was due to be launched this year.
The SMART team required a new website to be launched in tandem with the project. With this in mind, the website needed to be an informative hub, combining a sleek, professional look whilst remaining entirely accessible for all users.

The University of Surrey approached Lowaire Digital for this build, requesting a full concept design alongside the creation of a new logo, before enlisting the team to create and build the new website. The site then needed to be migrated onto their own University of Surrey server.
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Objectives

Surrey University SMART Website Design Project

Our Solution

From the initial brief to the finished concept, it was important we worked closely alongside the University of Surrey to ensure a smooth project, from the creation of the logo to the launch of the website.

With collaboration in mind, we held multiple online conferences with multiple members of the SMART team throughout the project, providing updates on our progress, whilst obtaining feedback on each step of the design. This allowed for a collaborative work ethic, ensuring each stage of the project was completed within time frames and up to our own high standards, and that of the University themselves.

 

The build and design itself brought together the themes of the University website, combining them with a fresh perspective to this design in the form of a new, interactive layout and sitemap. With stylistic choices for the site based on the design of the new logo, it was imperative we created a logo that represented the new SMART project in its entirety.

The Results

Metrics

Metrics indicator

30%

30% increase CTR
Metrics indicator

10%

10% decreased in bounce rate
Metrics indicator

45%

45% ranking increase
Metrics indicator

110%

110% DA increase

Project Team Members

We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.
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Tell Us About Your Project

ellie rose digital marketing consultant

Ellie Rose

Marketing Consultant

“Here at Lowaire we are a close-knit team who take pride in what we do. Offering A* services to all of clients no matter how small or large their company may be! Our goal is to achieve the best possible results for each of our clients and to build strong relationships with everyone who comes on board. Get in contact with us today to find out how we can help your business grow.”

Your Project Overview

Tell Us About Your Project

ellie rose digital marketing consultant

Ellie Rose

Marketing Consultant

“Here at Lowaire we are a close-knit team who take pride in what we do. Offering A* services to all of clients no matter how small or large their company may be! Our goal is to achieve the best possible results for each of our clients and to build strong relationships with everyone who comes on board. Get in contact with us today to find out how we can help your business grow.”



Your Project Overview

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