Case Studies
Success Club
Success Club is a charity that works to support young people who are at risk of academic and social disadvantage.
The Project Brief
Success club approached the team at Lowaire to create and publish organic social media posts across Facebook and Instagram in order to raise awareness of the support they provide to young people at risk of underachievement. Ensuring that the posts we created represented the identity of the brand and the help that they provide was essential if they were to gain donations and supporters through conversions on the website.
In order to produce an engaging and informative presence on social media, we aimed to ensure that the posts were scheduled days in advance and were unique to each social media platform in order to optimise the posts for conversions across Facebook and Instagram. To ensure that we were able to be consistent with our posting every month, we would use a scheduling dashboard on Loomly in order to gain per-post approvals from the client prior to publishing. We would also work to ensure that every post we sent out was unique to the brand and tailored to the target audience. Lowaire also made it imperative to produce monthly reports on the metrics of the posts in order to ensure that the campaign was getting the results that we originally aimed for.
The Campaign Outcome
Communicating effectively with Success Club was imperative and allowed the team at Lowaire to produce an organised and informative social media campaign that would increase brand awareness and conversions for Success Club.
With a high broad audience of young people of all ages and parents of all ages, we set out to create unique posts and graphics that would convey the pros of Success Club clearly and informatively so that it can be easily understood as the target audience scrolls through social media. Along with this strategy, a scheduling dashboard for per-post approvals prior to publishing was created in order to give the client the final say in order to maximise communication and ensure that the posts going out were exactly what the client required in order for the strategy to succeed.
We ensured that the posts were performing as required by monitoring the metrics of the posts regularly and producing monthly analytical reports and updates to ensure the numbers were always increasing.
We ensured that the posts were performing as required by monitoring the metrics of the posts regularly and producing monthly analytical reports and updates to ensure the numbers were always increasing.
Metrics
60%
60% increase in followers
20%
20% increase in shares
110%
110% increase in total reach
30%
30% increase in impressions
Project Team Members
We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.
Tell Us About Your Project
Adam Coley
Founder & Director
“We are passionate about providing the highest level of customer service and ROI and we will always go over and beyond to ensure our client’s expectations are consistently and continually met. If you still have questions about our services or how we work, feel free to get in contact with us today.”
Your Project Overview
Tell Us About Your Project
Adam Coley
Founder & Director
“We are passionate about providing the highest level of customer service and ROI and we will always go over and beyond to ensure our client’s expectations are consistently and continually met. If you still have questions about our services or how we work, feel free to get in contact with us today.”
Your Project Overview
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