Case Studies
Roscom
Roscom provides risk and compliance solutions for businesses in the Telecom, eCommerce, Fintech, and Utilities industry.
The Project Brief
Roscom required assistance with boosting its presence on Google through the various methods involved in Search-Engine-Optimisation. The team at Lowaire aimed to ensure that the client’s website performed as it should and ranked well in the Google search engine for the foreseeable future.
In order to achieve an effective SEO plan, the team worked hard to formulate an SEO strategy that would work for the Roscom business. We planned to carry out best practices for ensuring a website has all the necessary tools to rank well on Google, this included ensuring we included relevant and popular keywords on the website and ensuring that each page in the backend of the site has page titles and descriptions that are relevant to the business and will appear when people searched for the business.
Other practices include optimising content, removing negative keywords, backlinking, and ensuring that a Google My Business profile was functioning. This would ensure that the business has a presence on Google that is easy for potential customers to reach and understand. These are all the steps that we needed to take to execute an effective SEO strategy.
Other practices include optimising content, removing negative keywords, backlinking, and ensuring that a Google My Business profile was functioning. This would ensure that the business has a presence on Google that is easy for potential customers to reach and understand. These are all the steps that we needed to take to execute an effective SEO strategy.

The Campaign Outcome
Working effectively in tandem with Roscom, the team at Lowaire worked hard to produce an effective and customised SEO plan that was tailored to the SEO needs of Roscom.
The plan allowed the business to appear at the top of Google search engines and be an easy-to-understand and informative hub for the business.
The team carried out optimisation of keywords and the overall content of the website to ensure that it was relevant and included high-ranking keywords to help the site rank well on Google. The team also carried out an organised backlinking campaign to ensure that the site has a presence across multiple business listing sites. Ensuring that the site had a Google-My-Business profile was also an essential component of ensuring that the site had an easy-to-find presence on Google. It allowed the business to be shown on Google alongside other businesses of a similar nature to ensure it was reaching the target audience.
Lowaire also consistently audits the site to make sure no new issues arise and ensure that the site continues to run smoothly with no broken links or images and is a business that is fully optimised for SEO.
The team carried out optimisation of keywords and the overall content of the website to ensure that it was relevant and included high-ranking keywords to help the site rank well on Google. The team also carried out an organised backlinking campaign to ensure that the site has a presence across multiple business listing sites. Ensuring that the site had a Google-My-Business profile was also an essential component of ensuring that the site had an easy-to-find presence on Google. It allowed the business to be shown on Google alongside other businesses of a similar nature to ensure it was reaching the target audience.
Lowaire also consistently audits the site to make sure no new issues arise and ensure that the site continues to run smoothly with no broken links or images and is a business that is fully optimised for SEO.

Metrics

60%
60% increase in sessions

40%
40% decrease in bounce rate

20%
20% increase in session duration

30%
30% increase in conversions
Project Team Members
We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.

“Adam and the team at Lowaire created a new website for AST Lettings Ltd and they all did a fantastic job. The website looks great, it has increased our internet profile and attracted positive comments. The website is easy to amend and add to as and when properties become available to let.”
Stephen NottridgeAST Lettings
"Fantastic service from the start. Listened to exactly what we needed and haven't disappointed. Regular contact and feedback, friendly and professional staff. 100% recommend Lowaire"
George HillsWarwick Baker
"Lowaire recently completed the redesign of our website. They deliver a fantastic all round service, from consultation, delivery to customer support (they always answer!). I know that our website is in safe, capable hands and I will be looking for future support from their way.
Thank you."
Richard BirdAcrinax
“Adam and the team at Lowaire couldn’t do enough for you, I have a A1 service from them always. They are working for me on a number of things and I can’t find a fault in anything they do, always on hand to help in anyway. I’m looking forward to many years as a customer. I would recommend them to anyone who is in need of any digital marketing.”
Mark LesterChemDry
“By far and away the best SEO company we've worked with since we set up our business in 2004. Honest, hardworking and very quick to respond to our needs. Lowaire also designed our new website and worked with us to deliver what we wanted. Any issues are resolved quickly. We're kept up to date and they take the time to talk to us and explain the technical side. Friendly and approachable. A nice team to work with. Highly recommended”
Melvyn WardAwards Driving School
“Very good company, would highly recommend. Very helpful, always on the end of the phone when you need them. Always sorted any issue I have in the past very quickly.”
Andrew OgdenLeeds Scaffolding
"We cannot recommend Lowaire highly enough! Our new website goes above and beyond our expectations, it's been very well received and we can't fault it. The whole process was extremely easy, nothing was too much trouble for the guys and great communication at all times. Lowaire made this daunting task a pleasurable experience, for which we are truly thankful"
Debs MalykApps In Cadd
"We used Lowaire to build a website for a start-up contract packing company. Really pleased with the service. Always available to take my call and super quick in response to any change requests. Highly recommended."
Michael ClaptonPrepackit
"Very happy with the finished website. The support and customer service has been fantastic."
Sam CookComac Engineering Tell Us About Your Project

David Russell
Senior Consultant
“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”
Your Project Overview
Tell Us About Your Project

David Russell
Senior Consultant
“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”
Your Project Overview
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