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Case Studies

Roscom

Roscom provides risk and compliance solutions for businesses in the Telecom, eCommerce, Fintech, and Utilities industry.

The Project Brief

Roscom required assistance with boosting its presence on Google through the various methods involved in Search-Engine-Optimisation. The team at Lowaire aimed to ensure that the client’s website performed as it should and ranked well in the Google search engine for the foreseeable future.
In order to achieve an effective SEO plan, the team worked hard to formulate an SEO strategy that would work for the Roscom business. We planned to carry out best practices for ensuring a website has all the necessary tools to rank well on Google, this included ensuring we included relevant and popular keywords on the website and ensuring that each page in the backend of the site has page titles and descriptions that are relevant to the business and will appear when people searched for the business.

Other practices include optimising content, removing negative keywords, backlinking, and ensuring that a Google My Business profile was functioning. This would ensure that the business has a presence on Google that is easy for potential customers to reach and understand. These are all the steps that we needed to take to execute an effective SEO strategy.
Roscom browser

The Campaign Outcome

Working effectively in tandem with Roscom, the team at Lowaire worked hard to produce an effective and customised SEO plan that was tailored to the SEO needs of Roscom.
The plan allowed the business to appear at the top of Google search engines and be an easy-to-understand and informative hub for the business.

The team carried out optimisation of keywords and the overall content of the website to ensure that it was relevant and included high-ranking keywords to help the site rank well on Google. The team also carried out an organised backlinking campaign to ensure that the site has a presence across multiple business listing sites. Ensuring that the site had a Google-My-Business profile was also an essential component of ensuring that the site had an easy-to-find presence on Google. It allowed the business to be shown on Google alongside other businesses of a similar nature to ensure it was reaching the target audience.

Lowaire also consistently audits the site to make sure no new issues arise and ensure that the site continues to run smoothly with no broken links or images and is a business that is fully optimised for SEO.
Roscom devices

Metrics

Metrics indicator

60%

60% increase in sessions
Metrics

40%

40% decrease in bounce rate
Metrics indicator

20%

20% increase in session duration
Metrics indicator

30%

30% increase in conversions

Project Team Members

We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.
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Tell Us About Your Project

David Russell

David Russell

Senior Consultant

“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”



Your Project Overview

Tell Us About Your Project

David Russell

David Russell

Senior Consultant

“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”

Your Project Overview

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