Case Studies
Reclaimed Antique Flooring
Reclaimed Antique Flooring are an established reclaimed flooring company with quality craftsmen and 25 years of expertise in providing a wide variety of wooden flooring and cladding.
The Project Brief
With over 25 years in the business, Reclaimed Antique Flooring wanted a website that not only represented their professionalism, but had a bespoke feel tailor-made for their customers.
The client wanted a website that would showcase their business and represent the pride they have in what they do. It needed to be interactive, visually stunning and of course, practical – including contact forms, e-commerce integration and product showcases.
Reclaimed Antique Flooring’s previous site didn’t hit the mark, so it was imperative the team designed a website that would give the client confidence – and make sure it was the right fit. The client also wanted to increase customer traffic to the site by setting up Google Ads.
Reclaimed Antique Flooring’s previous site didn’t hit the mark, so it was imperative the team designed a website that would give the client confidence – and make sure it was the right fit. The client also wanted to increase customer traffic to the site by setting up Google Ads.
Colour & Typography
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The Campaign Outcome
The resulting website built by the team at Lowaire Digital presented visually exciting and engaging site that showcased not only the bespoke feel Reclaimed Antique Flooring were looking for, but provided a platform for customer engagement and organic SEO.
As antique flooring in itself is a very visual business, it was imperative that the site was visually appealing, and the team selected a typography and colour scheme that would compliment the high-quality antique wood-flooring images and sliders.
We also integrated a simple-to-use e-commerce system, allowing the client to accept online orders and (via the backend of the website) give these orders a status, e.g. pending, approved and on hold. WooCommerce seemed like the obvious choice, due to its ease-of-use for the client and high customisability.
In addition to this, we also provides ongoing management of Google Ad campaigns on behalf of the client and continue to monitor its success.
We also integrated a simple-to-use e-commerce system, allowing the client to accept online orders and (via the backend of the website) give these orders a status, e.g. pending, approved and on hold. WooCommerce seemed like the obvious choice, due to its ease-of-use for the client and high customisability.
In addition to this, we also provides ongoing management of Google Ad campaigns on behalf of the client and continue to monitor its success.
Metrics
70%
70% increase CTR
40%
40% decreased in bounce rate
75%
75% ranking increase
90%
90% DA increase
Project Team Members
We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.
Tell Us About Your Project
David Russell
Senior Consultant
“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”
Your Project Overview
Tell Us About Your Project
David Russell
Senior Consultant
“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”
Your Project Overview
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