Case Studies
Reclaimed Antique Flooring
Reclaimed Antique Flooring are an established reclaimed flooring company with quality craftsmen and 25 years of expertise in providing a wide variety of wooden flooring and cladding.
The Project Brief
With over 25 years in the business, Reclaimed Antique Flooring wanted a website that not only represented their professionalism, but had a bespoke feel tailor-made for their customers.
The client wanted a website that would showcase their business and represent the pride they have in what they do. It needed to be interactive, visually stunning and of course, practical – including contact forms, e-commerce integration and product showcases.
Reclaimed Antique Flooring’s previous site didn’t hit the mark, so it was imperative the team designed a website that would give the client confidence – and make sure it was the right fit. The client also wanted to increase customer traffic to the site by setting up Google Ads.
Reclaimed Antique Flooring’s previous site didn’t hit the mark, so it was imperative the team designed a website that would give the client confidence – and make sure it was the right fit. The client also wanted to increase customer traffic to the site by setting up Google Ads.

Colour & Typography
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The Campaign Outcome
The resulting website built by the team at Lowaire presented visually exciting and engaging site that showcased not only the bespoke feel Reclaimed Antique Flooring were looking for, but provided a platform for customer engagement and organic SEO.
As antique flooring in itself is a very visual business, it was imperative that the site was visually appealing, and the team selected a typography and colour scheme that would compliment the high-quality antique wood-flooring images and sliders.
We also integrated a simple-to-use e-commerce system, allowing the client to accept online orders and (via the backend of the website) give these orders a status, e.g. pending, approved and on hold. WooCommerce seemed like the obvious choice, due to its ease-of-use for the client and high customisability.
In addition to this, we also provides ongoing management of Google Ad campaigns on behalf of the client and continue to monitor its success.
We also integrated a simple-to-use e-commerce system, allowing the client to accept online orders and (via the backend of the website) give these orders a status, e.g. pending, approved and on hold. WooCommerce seemed like the obvious choice, due to its ease-of-use for the client and high customisability.
In addition to this, we also provides ongoing management of Google Ad campaigns on behalf of the client and continue to monitor its success.

Metrics

70%
70% increase CTR

40%
40% decreased in bounce rate

75%
75% ranking increase

90%
90% DA increase
Project Team Members
We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.

“Adam and the team at Lowaire created a new website for AST Lettings Ltd and they all did a fantastic job. The website looks great, it has increased our internet profile and attracted positive comments. The website is easy to amend and add to as and when properties become available to let.”
Stephen NottridgeAST Lettings
"Fantastic service from the start. Listened to exactly what we needed and haven't disappointed. Regular contact and feedback, friendly and professional staff. 100% recommend Lowaire"
George HillsWarwick Baker
"Lowaire recently completed the redesign of our website. They deliver a fantastic all round service, from consultation, delivery to customer support (they always answer!). I know that our website is in safe, capable hands and I will be looking for future support from their way.
Thank you."
Richard BirdAcrinax
“Adam and the team at Lowaire couldn’t do enough for you, I have a A1 service from them always. They are working for me on a number of things and I can’t find a fault in anything they do, always on hand to help in anyway. I’m looking forward to many years as a customer. I would recommend them to anyone who is in need of any digital marketing.”
Mark LesterChemDry
“By far and away the best SEO company we've worked with since we set up our business in 2004. Honest, hardworking and very quick to respond to our needs. Lowaire also designed our new website and worked with us to deliver what we wanted. Any issues are resolved quickly. We're kept up to date and they take the time to talk to us and explain the technical side. Friendly and approachable. A nice team to work with. Highly recommended”
Melvyn WardAwards Driving School
“Very good company, would highly recommend. Very helpful, always on the end of the phone when you need them. Always sorted any issue I have in the past very quickly.”
Andrew OgdenLeeds Scaffolding
"We cannot recommend Lowaire highly enough! Our new website goes above and beyond our expectations, it's been very well received and we can't fault it. The whole process was extremely easy, nothing was too much trouble for the guys and great communication at all times. Lowaire made this daunting task a pleasurable experience, for which we are truly thankful"
Debs MalykApps In Cadd
"We used Lowaire to build a website for a start-up contract packing company. Really pleased with the service. Always available to take my call and super quick in response to any change requests. Highly recommended."
Michael ClaptonPrepackit
"Very happy with the finished website. The support and customer service has been fantastic."
Sam CookComac Engineering Tell Us About Your Project

David Russell
Senior Consultant
“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”
Your Project Overview
Tell Us About Your Project

David Russell
Senior Consultant
“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”
Your Project Overview
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