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Case Studies

Play Avenue

Lincolnshire’s first dedicated Roleplay Centre, Play Avenue, wanted a slick, stylish and sensational website to celebrate the launch of the business.

The Project Brief

With Play Avenue, it was all in the little details and fine print. As such, the brief was to meticulously design a website with an eye for sharp detail. It needed to be eye-catching, bright, full of graphical wonder whilst also being easy-to-use and with many opportunities for clients to convert.
Whilst style was of the utmost importance, the client also needed many extra features in order to create a fulfilling experience for potential customers. This meant a bespoke booking system and secure payment options such as Stripe & PayPal, which would allow Play Avenue to easily take and monitor bookings via the website itself, whilst leaving customers with peace of mind.
Due to the nature of the business, brand voice was also a vastly important facet of the website and its content. Tonally, it needed to be fun, friendly and welcoming, whilst also providing succinct information about the centre and its facilities.
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COLOUR & TYPOGRAPHY

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THE PROJECT OUTCOME

The resulting website truly delivered. We worked closely with Play Avenue throughout the duration of the project, taking into account any amendments (no matter how small!) as a matter of urgency. Perfection was the aim of the game, and within a matter of weeks, the site began to take shape.
Due to the client’s specific stylistic requirements, we built the site on WordPress due to its wide range of available plugins, ease-of-use, and fantastic opportunities for slick, stylish web design. The team set to work designing a number of visual concepts for the site, before the client settled on the perfect one.
We also designed and integrated a bespoke booking system, set to the clients specific requirements. This allows for potential customers to choose a date, time and how many children / adults will be attending, whilst charging them appropriately. In terms of payment, we choose to integrate Stripe & PayPal, due to the stellar reputation for being safe, secure and exceedingly user friendly.
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METRICS

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40%

40% increase CTR

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25%

25% decreased in bounce rate

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70%

70% ranking increase

percentage increase

130%

130% DA increase

PROJECT TEAM MEMBERS

We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.
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Tell Us About Your Project

James makin SEO and content specialist

James Makin

SEO & Content Specialist

“Teamwork, cooperation and synergy are the most important aspects of working at Lowaire – and we want our customers to feel part of that. When we work with clients, we want them to feel like an extension of our team, as our goals and strategies align. After all, business is about building relationships and trust, and that stems to all forms of marketing, too.”

Your Project Overview

Tell Us About Your Project

James makin SEO and content specialist

James Makin

SEO & Content Specialist

“Teamwork, cooperation and synergy are the most important aspects of working at Lowaire – and we want our customers to feel part of that. When we work with clients, we want them to feel like an extension of our team, as our goals and strategies align. After all, business is about building relationships and trust, and that stems to all forms of marketing, too.”



Your Project Overview

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