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Play Avenue

Lincolnshire’s first dedicated Roleplay Centre, Play Avenue, wanted a slick, stylish and sensational website to celebrate the launch of the business.

The Project Brief

With Play Avenue, it was all in the little details and fine print. As such, the brief was to meticulously design a website with an eye for sharp detail. It needed to be eye-catching, bright, full of graphical wonder whilst also being easy-to-use and with many opportunities for clients to convert.

Whilst style was of the utmost importance, the client also needed many extra features in order to create a fulfilling experience for potential customers. This meant a bespoke booking system and secure payment options such as Stripe & PayPal, which would allow Play Avenue to easily take and monitor bookings via the website itself, whilst leaving customers with peace of mind.

 

Due to the nature of the business, brand voice was also a vastly important facet of the website and its content. Tonally, it needed to be fun, friendly, and welcoming, whilst also providing succinct information about the centre and its facilities.

 

As the website was planned to go live before the official launch and opening of the Roleplay Centre itself, a quick turnaround was a top priority for the client.

Colour & Typography

COLOUR SCHEME

TYPOGRAPHY

Capriola

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Amatic

ABCDEFGHIJHLMNOPQRSTUVMXYZ abcdefghijklmnopqrstuvwxyz

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Raleway

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The Project Outcome

Play avenue website design project

The resulting website truly delivered. We worked closely with Play Avenue throughout the duration of the project, taking into account any amendments (no matter how small!) as a matter of urgency. Perfection was the aim of the game, and within a matter of weeks, the site began to take shape.

 

Due to the client’s specific stylistic requirements, we built the site on WordPress due to its wide range of available plugins, ease-of-use, and fantastic opportunities for slick, stylish web design. The team set to work designing a number of visual concepts for the site, before the client settled on the perfect one.

 

We also designed and integrated a bespoke booking system, set to the clients specific requirements. This allows for potential customers to choose a date, time and how many children / adults will be attending, whilst charging them appropriately. In terms of payment, we choose to integrate Stripe & PayPal, due to the stellar reputation for being safe, secure and exceedingly user friendly.

Project Team Members

Our team of experts based in Shepshed, Leicestershire have been carefully selected in order to ensure we provide high quality and consistent results to our clients. Therefore it’s no surprise that over 50% of our business comes from word of mouth referrals from our existing clients.

  • James Makin
    James Makin
    Content Specialist
  • David Taylor
    David Taylor
    Managing Director
  • Adam Coley
    Adam Coley
    Managing Director
  • What About You?
    What About You?
  • David Russell
    David Russell
    Lead Consultant
  • Ellie Rose
    Ellie Rose
    Marketing Consultant
  • Cherie Elton
    Cherie Elton
    Marketing Consultant

Speak To Us About Your Project

James Makin
Content Specialist

Role & Experience

With a background in English Literature & Language at the University of Leicester, succeeded by a Masters of Arts in Media & Advertising, James jumped into the world of Digital Marketing right off the bat – working for a year crafting content and managing social media accounts for a music blog as soon as his studies were over. Writing has always been a passion, and James joined Lowaire in January 2019 as a Website Content specialist, adding his keen eye for detail and wordsmithing talents to the Lowaire Digital repertoire.

About James

If James isn’t sat in front of a computer, he’s probably out enjoying a few civilised pints with friends – or indulging in an epic quest hunting various monsters in his monthly Dungeons & Dragons sessions, although he’d probably never admit it. James is always looking for ways to stretch his writing ability, and always welcomes a challenge – coupled with a slightly OTT perfectionism – which all lends itself perfectly to making sure your content is the best it can be.

David Taylor
Managing Director

Role & Experience

David has 30 years business experience in the cultural industries both private and public sector working in the UK, Europe, China, Japan, Australia and the USA, David is responsible for strategic overview, financial  controls and HR. He has been MD and financial manager for several companies and created two successful joint venture businesses with UK and USA based multi-national corporations.  With the massive growth of the digital world in the 21st century, David is very familiar with the way marketing and business growth has to adapt and embrace the new ways of developing a growing business.

About David

In his spare time David can be found cooking, swimming or walking the dog (but not at the same time!)

Adam Coley
Managing Director

Role & Experience

A true self-starter and innovator with multi-sector experience having worked in the hospitality, healthcare, recruitment, aviation and the industrial sector. With a proven track record in delivering excellent revenue growth for local, national and global businesses across Europe, through effective lead management along with enhancing profitability through building strong relationships within B2B and B2C markets.

Working across multiple departments including website design and digital marketing, whilst overseeing a team of highly experienced developers and digital marketers. Adam’s primary role at Lowaire Digital is to ensure our client’s projects are delivered on time, whilst also ensuring we provide excellent customer service and response times as a business.

Adam can often be found providing technical support in relation to website hosting, domain names and email accounts alongside building engaging and captivating websites and automated marketing campaigns, which drive leads and customers for our valued clients.

About Adam

With experience working within the NHS and with international organisations, Adam decided to launch Lowaire Digital in April 2014 from a dining room table with the view of providing a better service to clients looking for a more transparent website design and digital marketing agency to work with, without the lengthy contracts and agreements associated with traditional agencies.

Adam enjoys learning about artificial intelligence (AI) and new technology in general as well as traveling. At the moment Adam is working towards his level 6 Diploma in Professional Marketing with the Chartered Institute of Marketing.

What About You?

Are you looking for a new position with a forward thinking company who provide flexible working, continued service incentives and personal development? If so, feel free to forward your CV to [email protected]

David Russell
Lead Consultant

Role & Experience

David Russell joined Lowaire Digital in early 2017 and has rapidly grown his client-base due to his extensive understanding of Organic SEO & Paid Media marketing. Starting as an Apprentice Account Manager at Lowaire Digital, David is now a Lead Consultant who works across various departments including Adwords Management, Organic SEO and Website Design.

As well as this, David is also an Adwords certified professional meeting Google’s industry standards and undertakes regular external training in order to progress his knowledge. Client’s enjoy working with David because of his excellent attention to detail, reliability and his prompt support response times.

About David

David enjoys spending time with his friends and family. In his spare time he also enjoys playing and collecting PC based video games and has an avid interest in building and customising computers. When outside of the house he enjoys traveling and visiting his friends and family.

Ellie Rose
Marketing Consultant

Role & Experience

Ellie Rose joined our growing team at Lowaire Digital in February 2019 as a Marketing Consultant. With excellent customer service skills and experience working across social media channels, Ellie’s key responsibilities at Lowaire include social media management and marketing on behalf of our client’s, which includes content creation, engagement building and analysing reports in order to measure performance.

Ellie is a great team player and enjoys getting stuck into the job at hand. She’s also recently started to assist with the development of client websites and is currently working towards her Google Analytics & Google Ads certification.

About Ellie

Ellie is an optimistic and friendly individual with a passion for website design & digital marketing. She loves to for travel in her spare time and enjoys spending time with friends and family. Ellie also loves her pet dog Lacey.

Cherie Elton
Marketing Consultant

ROLE & EXPERIENCE

Cherie joined Lowaire Digital in December 2018 as Marketing Consultant with a true passion and desire for Digital Marketing. Prior to joining Lowaire, Cherie worked within the residential & commercial property market for over 6 years dealing primarily with property sales. Within this role, Cherie was also responsible for designing and editing the company website on a regular basis.

In 2017, Cherie took a leap of faith and concluded her career within the property marketing,  in order to begin a new career in marketing. Cherie is very familiar with driving sales and marketing businesses across online platforms i.e. Amazon, eBay, Facebook, and Twitter, just to name a few. As well as this, Cherie is currently working towards her Google Adwords & Google Analytics certification to become Google Accredited. 

Cherie is a hard working individual who is praised by clients and colleagues alike for her creativity, innovative ideas and the ability to provide a solution at the drop of a hat. As a highly respected staff member at Lowaire, Cherie is exactly the type of individual you want managing your digital presence

ABOUT CHERIE

Cherie has a vivacious personality and enjoys dancing, singing on the karaoke, dressing up, cleaning and spending time with family and friends – including the furry ones! Cherie dotes on her Chocolate Labrador and even went as far as getting an in-house camera, just to talk to and see him through the phone whilst she wasn’t there!