Case Studies
Play Avenue
Lincolnshire’s first dedicated Roleplay Centre, Play Avenue, wanted a slick, stylish and sensational website to celebrate the launch of the business.
The Project Brief
With Play Avenue, it was all in the little details and fine print. As such, the brief was to meticulously design a website with an eye for sharp detail. It needed to be eye-catching, bright, full of graphical wonder whilst also being easy-to-use and with many opportunities for clients to convert.
Whilst style was of the utmost importance, the client also needed many extra features in order to create a fulfilling experience for potential customers. This meant a bespoke booking system and secure payment options such as Stripe & PayPal, which would allow Play Avenue to easily take and monitor bookings via the website itself, whilst leaving customers with peace of mind.
Due to the nature of the business, brand voice was also a vastly important facet of the website and its content. Tonally, it needed to be fun, friendly and welcoming, whilst also providing succinct information about the centre and its facilities.

COLOUR & TYPOGRAPHY
#ffec00
#556080
#e63844
Capriola
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Amatic
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1 2 3 4 5 6 7 8 9 0
Raleway
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THE PROJECT OUTCOME
The resulting website truly delivered. We worked closely with Play Avenue throughout the duration of the project, taking into account any amendments (no matter how small!) as a matter of urgency. Perfection was the aim of the game, and within a matter of weeks, the site began to take shape.
Due to the client’s specific stylistic requirements, we built the site on WordPress due to its wide range of available plugins, ease-of-use, and fantastic opportunities for slick, stylish web design. The team set to work designing a number of visual concepts for the site, before the client settled on the perfect one.
We also designed and integrated a bespoke booking system, set to the clients specific requirements. This allows for potential customers to choose a date, time and how many children / adults will be attending, whilst charging them appropriately. In terms of payment, we choose to integrate Stripe & PayPal, due to the stellar reputation for being safe, secure and exceedingly user friendly.

METRICS

40%
40% increase CTR

25%
25% decreased in bounce rate

70%
70% ranking increase

130%
130% DA increase
PROJECT TEAM MEMBERS
We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.



“Adam and the team at Lowaire Digital created a new website for AST Lettings Ltd and they all did a fantastic job. The website looks great, it has increased our internet profile and attracted positive comments. The website is easy to amend and add to as and when properties become available to let.”
Stephen NottridgeAST Lettings
“Adam and the team at Lowaire Digital created a new website for AST Lettings Ltd and they all did a fantastic job. The website looks great, it has increased our internet profile and attracted positive comments. The website is easy to amend and add to as and when properties become available to let.”
Stephen NottridgeAST Lettings
"I have been working with Lowaire now for a few months and I have to say I am very happy with how it is going. I have had 2 x new websites which I am very pleased with and they are now looking at my SEO and Adwords campaigns. The thing I rate the most though is the fact that Adam or David will get back to me with any concerns I have, they also keep me up to date with everything that is going on. The customer service is excellent. I would highly recommend this company."
Jason GreenJG Locksmiths
“Adam and the team at Lowaire couldn’t do enough for you, I have a A1 service from them always. They are working for me on a number of things and I can’t find a fault in anything they do, always on hand to help in anyway. I’m looking forward to many years as a customer. I would recommend them to anyone who is in need of any digital marketing.”
Mark LesterChemDry
“By far and away the best SEO company we've worked with since we set up our business in 2004. Honest, hardworking and very quick to respond to our needs. Lowaire also designed our new website and worked with us to deliver what we wanted. Any issues are resolved quickly. We're kept up to date and they take the time to talk to us and explain the technical side. Friendly and approachable. A nice team to work with. Highly recommended”
Melvyn WardAwards Driving School
“Very good company, would highly recommend. Very helpful, always on the end of the phone when you need them. Always sorted any issue I have in the past very quickly.”
Andrew OgdenLeeds Scaffolding
"We cannot recommend Lowaire Digital highly enough! Our new website goes above and beyond our expectations, it's been very well received and we can't fault it. The whole process was extremely easy, nothing was too much trouble for the guys and great communication at all times. Lowaire Digital made this daunting task a pleasurable experience, for which we are truly thankful"
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James Makin
SEO & Content Specialist
“Teamwork, cooperation and synergy are the most important aspects of working at Lowaire – and we want our customers to feel part of that. When we work with clients, we want them to feel like an extension of our team, as our goals and strategies align. After all, business is about building relationships and trust, and that stems to all forms of marketing, too.”
Your Project Overview
Tell Us About Your Project

James Makin
SEO & Content Specialist
“Teamwork, cooperation and synergy are the most important aspects of working at Lowaire – and we want our customers to feel part of that. When we work with clients, we want them to feel like an extension of our team, as our goals and strategies align. After all, business is about building relationships and trust, and that stems to all forms of marketing, too.”
Your Project Overview
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