Pattern Limited support and promote UK businesses taking part in the world’s most succesful and influential trade fairs. The brief provided by the client was to produce a website which they could use to display and advertise their trade fairs.
The Project Brief
They also wanted to develop additional features such as a blog, a greater search functionality and an ability to filter their trade fair listings. After discussing their requirements and their business objectives, we suggested designing a site built on the WordPress content management system (CMS).
Colour & Typography
The Project Outcome
The new site provides information for all types of site visitors through a drop-down menu. This allows visitors to filter through and find the details specific to them, increasing the engagement rate with the site. We also created a contact page that collects details of the enquirers interests so that the team can respond with relevant information. We included an integrated Google Map detailing Pattern ltd’s location for site visitors.
We also used Advanced Custom Fields (ACF) to build a new search and filter function which make it much easier for both exhibitors and attendees to access the information they need quickly, and without having to scroll through pages of listings. Trade shows also now appear dynamically across the site under the relevant categories and locations, this allows users to easily access and compare information from different trade fairs depending on whether they’re searching by location or trade.
Project Team Members
Our team of experts based in Leicestershire have been carefully selected in order to ensure we provide high quality and consistent results to our clients. Therefore it’s no surprise that over 50% of our business comes from word of mouth referrals from our existing clients.
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