Case Studies
Nine Elms Books
Nine Elms are an online book store that presents a varied selection of titles that span across different genres, ranging from crime fiction, and history, to biography. This collection showcases the works of both established and promising new authors.
The Project Brief
The team at Lowaire was tasked with creating eight unique social media posts per month on Facebook and Instagram. The overall aim was to increase conversions for the website and also to increase the followers on their social media pages.
In order to create an engaging and results-driven presence on social media, we aimed to ensure that the posts were scheduled weeks in advance and were unique to each social media platform so as to optimise the potential for conversions and followers across the two social channels.
Lowaire also made it imperative to produce monthly reports on the metrics of the posts in order to ensure that the campaign was getting the results that we originally aimed for.
Lowaire also made it imperative to produce monthly reports on the metrics of the posts in order to ensure that the campaign was getting the results that we originally aimed for.
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The Campaign Outcome
Working closely with Nine Elms Books, the team at Lowaire was able to produce an organised and effective social media campaign tailored to the target audience to gain followers and also conversions on the Nine Elms Website.
With such a broad audience to reach, we set out to create posts that would capture the attention of all. Including testimonials of new releases in the posts would reassure the audience that the book is worth a read and they will leave them wanting to click on the website. Along with this strategy, a scheduling dashboard for per-post approvals prior to publishing was created in order to give the client the final say.
We ensured that the posts were performing as required by monitoring the metrics of the posts regularly and producing monthly analytical reports and updates to ensure the numbers were always increasing.
We ensured that the posts were performing as required by monitoring the metrics of the posts regularly and producing monthly analytical reports and updates to ensure the numbers were always increasing.
Metrics
30%
30% Increase In Likes
20%
20% Increase In Followers
70%
70% Increase In Likes
40%
40% Increase In Clicks
Project Team Members
We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.
Tell Us About Your Project
Zoe Augustin
Marketing Consultant
“Here at Lowaire we are a close-knit team who take pride in what we do. Offering A* services to all of clients no matter how small or large their company may be! Our goal is to achieve the best possible results for each of our clients and to build strong relationships with everyone who comes on board. Get in contact with us today to find out how we can help your business grow.”
Your Project Overview
Tell Us About Your Project
Zoe Augustin
Marketing Consultant
“Here at Lowaire we are a close-knit team who take pride in what we do. Offering A* services to all of clients no matter how small or large their company may be! Our goal is to achieve the best possible results for each of our clients and to build strong relationships with everyone who comes on board. Get in contact with us today to find out how we can help your business grow.”
Your Project Overview
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