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Case Studies

Leicester City Street Pastors

Leicester City Street Pastors are an initiative created with the purpose of ensuring those on the streets of Leicester feel safe during nighttime hours.

The Project Brief

The team at Lowaire was tasked with creating and publishing organic social media posts across both Facebook and Instagram in order to portray their message of Christianity and public safety. It was imperative that these posts represented the work they carried out and increased donations and volunteer applications.
Increasing conversions and awareness was the name of the game for this campaign, and we looked to achieve this through the creation of custom graphics that would emphasise the great work that the team provides to the community. In order to ensure that we were able to be consistent with our posting every month, we would use a scheduling dashboard on Loomly in order to gain per-post approvals from the client prior to publishing. We would also work to ensure that every post we sent out was unique to the brand and tailored to the target audience. This would ensure that the people we were reaching would likely be interested in the work being carried out by the pastors.

Lowaire also made it imperative to produce monthly reports on the metrics of the posts in order to ensure that the campaign was getting the results that we originally aimed for.
Leicester City Street Pastors browser

The Campaign Outcome

Working closely with Leicester City Street Pastors, the team at Lowaire was able to produce a refined and organised social media strategy to increase the brand awareness and conversions of the pastors website.
We worked to ensure that every graphic was unique to the business and represented the message of the post going out. This helped to reach a wide range of potential volunteers or those who would donate to the cause. We carried out ongoing social media profile optimisation so that we could ensure that the profile of the street pastors consistently represented the brand in the most effective way possible. This strategy helped to ensure that we achieved the goals originally outlined for this campaign. Consistency was key in monitoring the metrics, post quality, and scheduling of the posts, which helped to create an organised campaign tailored to producing the results required.
Leicester City Street Pastors devices

Metrics

Metrics indicator

80%

80% increase in clicks
Metrics indicator

20%

20% increase in followers
Metrics indicator

50%

50% increase in engagement
Metrics indicator

30%

30% increase in total reach

Project Team Members

We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.
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Tell Us About Your Project

Adam Coley

Adam Coley

Founder & Director

“We are passionate about providing the highest level of customer service and ROI and we will always go over and beyond to ensure our client’s expectations are consistently and continually met. If you still have questions about our services or how we work, feel free to get in contact with us today.”

Your Project Overview

Tell Us About Your Project

Adam Coley

Adam Coley

Founder & Director

“We are passionate about providing the highest level of customer service and ROI and we will always go over and beyond to ensure our client’s expectations are consistently and continually met. If you still have questions about our services or how we work, feel free to get in contact with us today.”



Your Project Overview

Tell Us About Your Project

Adam Coley

Adam Coley

Founder & Director

“We are passionate about providing the highest level of customer service and ROI and we will always go over and beyond to ensure our client’s expectations are consistently and continually met. If you still have questions about our services or how we work, feel free to get in contact with us today.”

Your Project Overview

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