Leicester City Street Pastors

Increasing conversions and awareness was the name of the game for this campaign, and we looked to achieve this through the creation of custom graphics that would emphasise the great work that the team provides to the community. In order to ensure that we were able to be consistent with our posting every month, we would use a scheduling dashboard on Loomly in order to gain per-post approvals from the client prior to publishing. We would also work to ensure that every post we sent out was unique to the brand and tailored to the target audience. This would ensure that the people we were reaching would likely be interested in the work being carried out by the pastors.

Lowaire also made it imperative to produce monthly reports on the metrics of the posts in order to ensure that the campaign was getting the results that we originally aimed for.