Case Studies
Leeds Scaffolding
Leeds Scaffolding are one of the most reputable Scaffolding companies in the Yorkshire area, providing domestic and commercial scaffolding solutions. The brief that the client provided included giving the brand a renewed look and also to increase conversions and overall visibility.
The Project Brief
The client was looking for a new website that would increase their visibility online and within search engine results. They also wanted to create a website that would showcase their services and previous jobs in a way that was intuitive for their visitors.
After some bad experiences working with website design and digital marketing agencies previously, we were recommended to the client by a one of our existing customers.
Our team planned to produce an eye-catching design with pages detailing the business whilst integrating call-to-action and lead capture opportunities throughout the website in order to increase conversion rates and overall enquires. We also developed and built the website using the open source CMS (WordPress) which allows a user-friendly back-end for the client to make amendments and updates, as and when required.
Our team planned to produce an eye-catching design with pages detailing the business whilst integrating call-to-action and lead capture opportunities throughout the website in order to increase conversion rates and overall enquires. We also developed and built the website using the open source CMS (WordPress) which allows a user-friendly back-end for the client to make amendments and updates, as and when required.
Colour & Typography
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The project Outcome
The team at Lowaire Digital worked to create this website with an attractive design and engaging homepage slider, complete with images from the business’ previous scaffolding jobs to demonstrate the expertise of the client.
As part of the project we also included various pages to inform visitors as to each of the client’s specialties and services. We increased the number of pages across the website in order to educate the visitor and also assure a potential customer of the client’s expertise and attention to detail.
The website’s ‘Projects’ page consists of a gallery that we included to give visitors a sense of the previous jobs completed by the client. We also custom built a contact form to increase conversions due to it’s simple design and Google Maps integration to show the business’ premises.
Following the design of the new website, our team at Lowaire now provide ongoing management in regards to the clients Google Ads accounts, resulting in an increase in website traffic and, due to the high quality of the site, a greater number of conversions for the client.
The website’s ‘Projects’ page consists of a gallery that we included to give visitors a sense of the previous jobs completed by the client. We also custom built a contact form to increase conversions due to it’s simple design and Google Maps integration to show the business’ premises.
Following the design of the new website, our team at Lowaire now provide ongoing management in regards to the clients Google Ads accounts, resulting in an increase in website traffic and, due to the high quality of the site, a greater number of conversions for the client.
Metrics
70%
70% increase in CTR
40%
40% decrease in bounce rate
110%
110% ranking increase
20%
20% DA increase
Project Team Members
We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.
Tell Us About Your Project
James Makin
SEO & Content Specialist
“Teamwork, cooperation and synergy are the most important aspects of working at Lowaire – and we want our customers to feel part of that. When we work with clients, we want them to feel like an extension of our team, as our goals and strategies align. After all, business is about building relationships and trust, and that stems to all forms of marketing, too.”
Your Project Overview
Tell Us About Your Project
James Makin
SEO & Content Specialist
“Teamwork, cooperation and synergy are the most important aspects of working at Lowaire – and we want our customers to feel part of that. When we work with clients, we want them to feel like an extension of our team, as our goals and strategies align. After all, business is about building relationships and trust, and that stems to all forms of marketing, too.”
Your Project Overview
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