Case Studies
KBS Group
KBS Group are a London based IT company who provide IT Support, Managed Print Solutions, Data Recovery and Telecommunication solutions within the B2B sector across the United Kingdom and Northern Ireland.
The Project Brief
KBS Capital required a full-service agency to work with them on a multi-point marketing plan in order to drive relevant visitors to their website and pages, whilst increasing conversions and enhancing the overall online visibility of the business.
After an initial consultation at the client’s offices where we advised them on the potential of Google Ads and Organic Search Optimisation, they then selected our team to lead their paid and organic marketing campaigns. The client was looking for an agency with a personal touch who could guide them through the marketing process and our team were a perfect fit.
The Campaign Outcome
The team got to work on optimising the client’s Google Ads campaign. We effectively selected keywords to help target the services and areas the client was looking to reach and optimised the parameters of the campaign in order to achieve as many conversions as possible with the client’s budget.
The client was also looking for organic as well as paid marketing, so the team worked with the group to identify areas of the website where improvements could be made to increase the organic ranking of the site. This included creating targeted pages and a more interactive experience for the site.
These changes allowed the client to target searchers looking for particular services that they offer and also educate the visitors who do reach their site to lead to a greater number of conversions.
These changes allowed the client to target searchers looking for particular services that they offer and also educate the visitors who do reach their site to lead to a greater number of conversions.
Metrics
30%
30% increase in CTR
10%
10% decrease in bounce rate
50%
50% ranking increase
20%
20% DA increase
Project Team Members
We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.
Tell Us About Your Project
Cherie Elton
Consultant & Strategist
“We pride ourselves on our commitment to our clients, both new and existing, and we ensure that the same commitment is consistently maintained throughout their journey. We offer an array of marketing services with in house specialists, who are dedicated to your brand, voice and goals. Our clients are at the forefront of everything that we do, and that’s why we’ve built fantastic relationships with our longstanding and short term clients over the years.”
Your Project Overview
Tell Us About Your Project
Cherie Elton
Consultant & Strategist
“We pride ourselves on our commitment to our clients, both new and existing, and we ensure that the same commitment is consistently maintained throughout their journey. We offer an array of marketing services with in house specialists, who are dedicated to your brand, voice and goals. Our clients are at the forefront of everything that we do, and that’s why we’ve built fantastic relationships with our longstanding and short term clients over the years.”
