Case Studies
Kaphi Beans
Kaphi Beans is a small coffee bean business that specialises in sourcing and roasting high-quality coffee beans from around the world. Kaphi Beans offer subscriptions, gift sets and starter packs.
The Project Brief
Kaphi Beans wanted to bring awareness to their business and products through social media platforms. They also wanted to include a call to action in their posts to direct people to their website and attract new customers.
Despite having a loyal customer base, Kaphi Beans has struggled to grow its business beyond its local market. The owners recognised that social media could be a powerful tool to help them reach new customers and expand their business, but they lacked the time and expertise to manage their social media presence effectively.
That’s when they decided to reach out to Lowaire to help them develop and execute a social media strategy that would bring more awareness to their brand and increase engagement across their social media profiles.
By outsourcing their social media management, they were able to focus on running their business while still reaping the benefits of a strong social media presence. Our expertise and experience helped Kaphi Beans reach new customers and grow their business, setting them up for continued success in the future. with the tools and knowledge of our social media team, we could help Kaphi Beans achieve their desired results.
That’s when they decided to reach out to Lowaire to help them develop and execute a social media strategy that would bring more awareness to their brand and increase engagement across their social media profiles.
By outsourcing their social media management, they were able to focus on running their business while still reaping the benefits of a strong social media presence. Our expertise and experience helped Kaphi Beans reach new customers and grow their business, setting them up for continued success in the future. with the tools and knowledge of our social media team, we could help Kaphi Beans achieve their desired results.
The Campaign Outcome
The main priority for Kaphi Beans’ social strategy would be to keep their branding consistent and bring about more awareness of their business across social media. To do this, we carried out extensive competitor research and platform analysis to help identify the best ways to promote their business.
After putting together a carefully constructed social strategy to help Kaphi Beans grow its social presence, the social media team at Lowaire created a variety of social posts that would reflect its business and branding in the right way.
With attention to detail and profile optimisation, we were able to increase the number of followers, likes and shares across their social media profiles. We were able to identify specific demographics and geographic areas that were most likely to be interested in Kaphi Beans’ products.
Over time, Kaphi Beans’ social media presence began to grow. Their engagement rates increased, and they gained new followers and customers from around the world. The targeted advertising campaign was particularly successful, driving a significant increase in website traffic and sales. Kaphi Beans saw increases in their impressions and reach, in addition to the number of likes.
With attention to detail and profile optimisation, we were able to increase the number of followers, likes and shares across their social media profiles. We were able to identify specific demographics and geographic areas that were most likely to be interested in Kaphi Beans’ products.
Over time, Kaphi Beans’ social media presence began to grow. Their engagement rates increased, and they gained new followers and customers from around the world. The targeted advertising campaign was particularly successful, driving a significant increase in website traffic and sales. Kaphi Beans saw increases in their impressions and reach, in addition to the number of likes.
Metrics
50%
50% increase in engagement
90%
90% increase in impressions
10%
10% increase in followers
80%
80% increase in reach
Project Team Members
We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.
Tell Us About Your Project
Adam Coley
Founder & Director
“We are passionate about providing the highest level of customer service and ROI and we will always go over and beyond to ensure our client’s expectations are consistently and continually met. If you still have questions about our services or how we work, feel free to get in contact with us today.”
Your Project Overview
Tell Us About Your Project
Adam Coley
Founder & Director
“We are passionate about providing the highest level of customer service and ROI and we will always go over and beyond to ensure our client’s expectations are consistently and continually met. If you still have questions about our services or how we work, feel free to get in contact with us today.”
Your Project Overview
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