Case Studies
Jonathan Reeves
Jonathan Reeves CAD is an online design business specialising in Vectorworks that cover architecture, landmark, and spotlight designs.
The Project Brief
Jonathan Reeves approached Lowaire with the aim of gaining more traffic to their website through support with their SEO and overall search engine optimization. The team at Lowaire was tasked with ensuring that the client’s website performed as it should and that the website ranked well in the Google search engine.
In order to achieve this, the team worked hard to formulate an SEO strategy that would work for Jonathan Reeves CAD. We planned to carry out best practices for ensuring a website has all the necessary tools to rank well on Google, this included ensuring we included relevant and popular keywords on the website and ensuring that each page in the backend of the site has page titles and descriptions that are relevant to the business and will appear when people searched for the business. Other practices include optimising content, removing negative keywords, backlinking, and ensuring that a Google My Business profile was functioning. This would ensure that the business as a whole has a presence on Google that is easy for potential customers to reach and understand.
The Campaign Outcome
Following effective and informative communication with Jonathan Reeves CAD, the team at Lowaire was able to formulate an effective and organised SEO strategy tailored to the clients business that would allow the business to appear at the top of Google search engines and be an easy to understand and informative hub for the business.
The team carried out optimisation of keywords and the overall content of the website to ensure that it was relevant and included high-ranking keywords to help the site rank well on Google. The team also carried out an organised backlinking campaign to ensure that the site has a presence across multiple business listing sites. Ensuring that the site had a Google-My-Business profile was also an essential component of ensuring that the site had an easy-to-find presence on Google. It allowed the business to be shown on Google alongside other businesses of a similar nature to ensure it was reaching the target audience.
Lowaire also consistently audits the site to make sure no new issues arise and ensure that the site continues to run smoothly with no broken links or images and is a business that is fully optimised for SEO.
Lowaire also consistently audits the site to make sure no new issues arise and ensure that the site continues to run smoothly with no broken links or images and is a business that is fully optimised for SEO.
Metrics
50%
50% increase in conversions
30%
30% decrease in bounce rate
60%
60% increase in impressions
50%
50% increase in leads
Project Team Members
We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.
Tell Us About Your Project
Adam Coley
Founder & Director
“We are passionate about providing the highest level of customer service and ROI and we will always go over and beyond to ensure our client’s expectations are consistently and continually met. If you still have questions about our services or how we work, feel free to get in contact with us today.”
Your Project Overview
Tell Us About Your Project
Adam Coley
Founder & Director
“We are passionate about providing the highest level of customer service and ROI and we will always go over and beyond to ensure our client’s expectations are consistently and continually met. If you still have questions about our services or how we work, feel free to get in contact with us today.”
Your Project Overview
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