Case Studies
GMAC Plumbing and Gas Services
GMAC Gas and Plumbing Services are a company based in Liverpool that deliver premium gas and plumbing services to their local area.
The Project Brief
Lowaire were tasked with creating innovative and informative social media posts to represent the brand identity of GMAC Plumbing and Gas Services. The overall aim was to increase conversions for the website and also to increase the followers on their social media pages.
In order to create an engaging and results-driven presence on social media, we aimed to ensure that the posts were scheduled weeks in advance and were unique to each social media platform so as to optimise the potential for conversions and followers across the two social channels.
To ensure that the posts we were sending out were consistent, we planned to use a scheduling dashboard on Loomly in order to gain per-post approvals from the client prior to publishing which would ensure that the posts going out were unique to the brand and tailored to those in search of a high-quality gas or plumbing service. Lowaire also made it imperative to produce monthly reports on the metrics of the posts in order to ensure that the campaign was getting the results that we originally aimed for.
To ensure that the posts we were sending out were consistent, we planned to use a scheduling dashboard on Loomly in order to gain per-post approvals from the client prior to publishing which would ensure that the posts going out were unique to the brand and tailored to those in search of a high-quality gas or plumbing service. Lowaire also made it imperative to produce monthly reports on the metrics of the posts in order to ensure that the campaign was getting the results that we originally aimed for.
The Campaign Outcome
Working closely with GMAC Plumbing And Gas Services, the team at Lowaire was able to produce an organised and effective social media campaign tailored to the target audience to gain followers and also conversions on the GMAC Website.
With such a broad audience to reach, we set out to create posts that would capture the attention of all possible customers. Along with this strategy, a scheduling dashboard for per-post approvals prior to publishing was created in order to give the client the final say in order to maximise communication and ensure that the posts going out were exactly what the client required in order for the strategy to succeed.
We ensured that the posts were performing as required by monitoring the metrics of the posts regularly and producing monthly analytical reports and updates to ensure the numbers were always increasing.
We ensured that the posts were performing as required by monitoring the metrics of the posts regularly and producing monthly analytical reports and updates to ensure the numbers were always increasing.
Metrics
30%
30% Increase In Followers
40%
40% Increase In Engagement
50%
50% Increase In Impressions
70%
70% Increase In Reach
Project Team Members
We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.
Tell Us About Your Project
Charlie Hubbert
Marketing Consultant
“The key to any successful business nowadays is a thorough social media marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”
Your Project Overview
Tell Us About Your Project
Charlie Hubbert
Marketing Consultant
“The key to any successful business nowadays is a thorough social media marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”
Your Project Overview
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