The Project Brief
Gastite UK were looking to invigorate their marketing efforts and find a more creative way to harness the interest of their social audiences and gain more traffic to the website with a Google Ads campaign.
We began by working with the Gastite UK to create a deep understanding of the project and its unique benefits. We learnt more about their business goals, their vision for the future of the industry and got to work crafting inspiring and engaging content for their social profiles.
Our team created marketing campaigns that would run over their networks including competitions, games, insights into the Gastite team and product information that interested their audience. We worked at improving the traffic to the website with an efficient and targeted Google Ads campaign that aimed to gain traffic from anyone searching for CSST.
THE CAMPAIGN OUTCOME
The team started by providing the client with a full audit of their Google Ads account. This allowed us to identify where Gastite UK’s budget was being wasted and how we could improve results. We created keyword lists and added irrelevant search terms to the negative keyword lists. New Ad groups were listed to target Adverts to different search terms.
Working with the client closely allowed us to produce more engaging content for social media, helping them to craft content that would be both informative and encourage engagements. We also managed their Twitter, Facebook and LinkedIn accounts, scheduling and analysing the results of the posts.
This resulted in a 48% increase in engagement on Facebook for the client and a much stronger social presence through the use of competitions, industry involvement and event promotion.
We helped Gastite to showcase their company culture on social media through the sharing of images detailing their activities.
80% increase in CTR
20% decrease in CPC
20% Conversion Increase
110% increase in Clicks