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Case Studies

Gastite UK

Gastite UK are one of the country’s leading manufacturers of CSST (Corrugated Stainless Steel Tubing) for gas piping. 

The Project Brief

Gastite UK were looking to invigorate their marketing efforts and find a more creative way to harness the interest of their social audiences and gain more traffic to the website with a Google Ads campaign.

We began by working with the Gastite UK to create a deep understanding of the project and its unique benefits. We learnt more about their business goals, their vision for the future of the industry and got to work crafting inspiring and engaging content for their social profiles.

 

Our team created marketing campaigns that would run over their networks including competitions, games, insights into the Gastite team and product information that interested their audience. We worked at improving the traffic to the website with an efficient and targeted Google Ads campaign that aimed to gain traffic from anyone searching for CSST.

gastite ppc management portfolio

THE CAMPAIGN OUTCOME

The team started by providing the client with a full audit of their Google Ads account. This allowed us to identify where Gastite UK’s budget was being wasted and how we could improve results. We created keyword lists and added irrelevant search terms to the negative keyword lists. New Ad groups were listed to target Adverts to different search terms.

Working with the client closely allowed us to produce more engaging content for social media, helping them to craft content that would be both informative and encourage engagements. We also managed their Twitter, Facebook and LinkedIn accounts, scheduling and analysing the results of the posts.

 

This resulted in a 48% increase in engagement on Facebook for the client and a much stronger social presence through the use of competitions, industry involvement and event promotion.

 

We helped Gastite to showcase their company culture on social media through the sharing of images detailing their activities.

gastite social media project

METRICS

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80%

80% increase in CTR

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20%

20% decrease in CPC

client result circle

20%

20% Conversion Increase

110%

110% increase in Clicks

Project Team Members

We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.
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Tell Us About Your Project

ellie rose digital marketing consultant

Ellie Rose

Marketing Consultant

“Here at Lowaire we are a close-knit team who take pride in what we do. Offering A* services to all of clients no matter how small or large their company may be! Our goal is to achieve the best possible results for each of our clients and to build strong relationships with everyone who comes on board. Get in contact with us today to find out how we can help your business grow.”

Your Project Overview

Tell Us About Your Project

ellie rose digital marketing consultant

Ellie Rose

Marketing Consultant

“Here at Lowaire we are a close-knit team who take pride in what we do. Offering A* services to all of clients no matter how small or large their company may be! Our goal is to achieve the best possible results for each of our clients and to build strong relationships with everyone who comes on board. Get in contact with us today to find out how we can help your business grow.”



Your Project Overview

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