Case Studies
From Here to Eternity
From Here To Eternity create personable, custom pet urns to help families deal with the loss of a cherished furry friend.
The Project Brief
With a niche market and a – let’s face it – wonderful idea, From Here To Eternity were looking to boost awareness for their product in order to help people deal with loss.
From discussions with the From Here To Eternity team, we decided that the first port of call for the product would be on social media, utilising a mix of organic posting and adverts, in order to capture the market. As such, a strategy needed to be devised that would help both build awareness for the product and brand, whilst also driving sales through their eCommerce website.
We started by conducting a thorough analysis of their target audience and identifying the social media platforms that would be most effective in reaching them. We then created a content calendar that included regular posts on their social media channels, such as Facebook and Instagram, to keep their audience engaged and informed about their eco-friendly pet urns.
We also implemented social media advertising campaigns that targeted pet owners and animal lovers interested in eco-friendly products.
We started by conducting a thorough analysis of their target audience and identifying the social media platforms that would be most effective in reaching them. We then created a content calendar that included regular posts on their social media channels, such as Facebook and Instagram, to keep their audience engaged and informed about their eco-friendly pet urns.
We also implemented social media advertising campaigns that targeted pet owners and animal lovers interested in eco-friendly products.
The Campaign Outcome
We developed a social media marketing strategy that would help them improve their online presence. Utilising both our paid media team and social media experts, we created a campaign that would help to both increase brand engagement, whilst also providing direct sales through the website.
The main focus, of course, was the product. Being a niche product with a specific target audience, it was imperative that the campaign’s tone, targeting and content was just right, in order to ensure the ads and posts reached relevant, potential customers, whilst also building on engagement across each social platform.
Combining on-going research with careful study of the metrics, the team refined the Facebook Ad audience month on month, allowing for real, tangible growth across each social channel.
From Here To Eternity’s decision to hire our social media management company proved to be a great idea. Our all-encompassing social media marketing approach was instrumental in amplifying their online visibility, generating fresh customers, and enhancing their website traffic.
The outcomes of our services were evident, as they experienced augmented brand awareness, an expanding customer base, and an economical marketing strategy. Our services helped From Here To Eternity to establish themselves as a leader in the eco-friendly pet urn market and provided them with a sustainable solution to memorialise pets while protecting the environment.
Combining on-going research with careful study of the metrics, the team refined the Facebook Ad audience month on month, allowing for real, tangible growth across each social channel.
From Here To Eternity’s decision to hire our social media management company proved to be a great idea. Our all-encompassing social media marketing approach was instrumental in amplifying their online visibility, generating fresh customers, and enhancing their website traffic.
The outcomes of our services were evident, as they experienced augmented brand awareness, an expanding customer base, and an economical marketing strategy. Our services helped From Here To Eternity to establish themselves as a leader in the eco-friendly pet urn market and provided them with a sustainable solution to memorialise pets while protecting the environment.
Metrics
80%
80% increase followers
30%
30% increased in website traffic
120%
120% post engagement increase
40%
40% increase in page likes
Project Team Members
We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.
Tell Us About Your Project
David Russell
Senior Consultant
“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”
Your Project Overview
Tell Us About Your Project
David Russell
Senior Consultant
“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”
