Case Studies
Frankies Wine Bar
Frankies Wine Bar is a bar for over 21’s in Hornchurch. They wanted to increase footfall and promote events throughout the year so Lowaire was tasked to manage their social media.
The Project Brief
With the world of marketing swiftly moving over to the world of social media-focused customer service and a new way to provide engaging and interactive content for customers, Frankies Wine Bar approached Lowaire seeking a new strategy to reach their potential and long-standing customers.
Our team at Lowaire were tasked with creating and publishing organic social media content across Facebook, Instagram, and Google My Business. The outstanding goal of Frankies Wine Bar was to increase engagement and the overall volume and consistency of the social media content reaching their target audience. In order to achieve these goals, Lowaire planned to carry out comment management and continuous profile optimisation in order to keep their target audience engaged and ensure that the social media profiles were continually performing and were on target.
The Campaign Outcome
Working closely with Frankies Wine Bar, we worked on creating a more refined strategy for consistent and engaging social media posts across multiple channels.
With a more local audience in mind, we set out to create posts and manage comments in a way that would appeal to local customers. Consistency and reliability were key in quickly responding to comments and ensuring that the posts we were putting out came across as friendly and welcoming for any new or long-standing customers.
We ensured that we created monthly reports for Frankies Wine Bar in order to ensure that our content was performing as it should be and that the metrics of the post were always increasing.
We ensured that we created monthly reports for Frankies Wine Bar in order to ensure that our content was performing as it should be and that the metrics of the post were always increasing.
Metrics
80%
80% increase in Engagement
20%
20% decrease in Response Time
20%
20% Follower Increase
110%
110% increase in Likes
Project Team Members
We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.
Tell Us About Your Project
Zoe Augustin
Digital Marketing Consultant
“Communication, teamwork and trust is at the core of what we do. Here at Lowaire, we are there for you every step of the way, whenever you need us, building relationships and understanding your vision. No matter how big or small your business, we are here to support and guide you in all that is marketing.”
Your Project Overview
Tell Us About Your Project
Zoe Augustin
Digital Marketing Consultant
“Communication, teamwork and trust is at the core of what we do. Here at Lowaire, we are there for you every step of the way, whenever you need us, building relationships and understanding your vision. No matter how big or small your business, we are here to support and guide you in all that is marketing.”
Your Project Overview
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