fbpx

Case Studies

Elliott of London

Elliott of London is the brand and business of renowned sculptor Charles Elliott, who designs and delivers high-end galvanised metal sculptures for commercial events and households alike.

The Project Brief

Internationally renowned sculptor Charles Elliott was looking for new ways to develop and expand his brand, Elliott of London, through a website rebuild and extensive marketing support.
Through a referral from an existing client, Charles Elliott spoke to the team in order to develop a marketing strategy, with the purpose of expanding the Elliott of London brand across the web. The brief included a brand new website, alongside additional marketing support in the form of Search Engine Optimisation to be carried out during and after the website build.

The new site needed to be true to the Elliott of London brand, whilst updating and refreshing the look to represent the high-end, top quality work which Elliott of London pride themselves upon. With eCommerce functionality also in the mix, the site needed to house the complete sculpture and ornament list in an easy to navigate, structured online shop, so customers can easily browse the relevant collection to their needs.

Alongside this, there were aspects of the business that needed to be consolidated and revamped. This meant a sweep and search of the web was required to remove references to old addresses, numbers and businesses attached to the Elliott of London address – consolidating each aspect into the new Elliott of London brand.
elliott of london desktop image

Colour & Typography

#dd3333
#0a0000
#ffffff

Libre Baskerville

a b c d e f g h i j k l m n o p q r s t u v w x y z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0

Lato

a b c d e f g h i j k l m n o p q r s t u v w x y z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0

The Campaign Outcome

As the most important aspect of the project, the website was designed in tandem with the Elliott of London team, to ensure the design fully represented the brand image and tone of voice.
The purpose, of course, was to shine a spotlight on the impressive works of the Elliott of London team, showcasing the numerous different projects, sculptures and designs that have been created. As such, it was imperative that the site have a highly visual element, alongside copy that brings a similar ‘enchanting’ feel to the sculptures and ornaments themselves.

From the initial concept and design right through to creation, the Lowaire team worked closely with Elliott of London, to ensure that each aspect of the website was on-brand and represented their vision. Not only did it need to be a visual representation of Charles Elliott’s brand, but also it needed to be an eCommerce hub for all of the varying aspects of the Elliott of London business – from unique, outdoor sculptures to indoor furnishings and décor.

The result, was a fully fledged eCommerce site, designed in tandem with the Elliott of London team – complete with initial Search Engine Optimisation and usability testing across the most popular mobile and tablet devices. A perfect hub to really start to hit high-performing and relevant keywords – and to bring in more excitement and business!

Elliott of london website image

Metrics

Metrics indicator

80%

80% increase CTR
Metrics indicator

30%

30% decreased in bounce rate
Metrics indicator

120%

120% ranking increase
Metrics indicator

40%

40% DA increase

Project Team Members

We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.
Team Banner
Team Banner
quotesDotty

Tell Us About Your Project

David Russell

David Russell

Senior Consultant

“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”

Your Project Overview

Tell Us About Your Project

David Russell

David Russell

Senior Consultant

“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”



Your Project Overview

Get In Touch

Have a question? Feel free to contact our experienced team by phone during our normal working hours.

Visit Us

Opening Hours
Mon – Fri: 9:00 am – 5:30 pm

Chat With Us

Have a question which is urgent? Get in touch with our dedicated team via live chat for a prompt response.