Case Studies
e-RIDES
An up & coming e-rideable vendor and purveyor, e-Rides were looking to become leaders in the market for all things electric.
The Project Brief
With an upcoming appearance on Dragon’s Den in the pipeline, e-Rides were looking for a boost to their social channels in order to drum up awareness and excitement for the brand.
For e-Rides, brand awareness was the main aim of the game, in order to position themselves as market leaders in the relatively new industry of e-rideables. With excitement for electric scooters and other e-rideables naturally increasing, it was important to capitalise on this organically-driven engagement by building an effective social media marketing campaign.
They were aware of the importance of social media in building brand awareness and increasing customer engagement but lacked the resources and expertise to manage it themselves.
We conducted a thorough analysis of e-Rides’ business objectives, target audience, and competitors to develop a customised social media strategy. The strategy included a content calendar, which outlined the type of content, posting frequency, and engagement tactics.
They were aware of the importance of social media in building brand awareness and increasing customer engagement but lacked the resources and expertise to manage it themselves.
We conducted a thorough analysis of e-Rides’ business objectives, target audience, and competitors to develop a customised social media strategy. The strategy included a content calendar, which outlined the type of content, posting frequency, and engagement tactics.
The Campaign Outcome
Combining our social media expertise with e-Rides’ enthusiasm and knowledge surrounding the brand and product, we built a social media campaign that delivered.
Utilising a mix of post content revolving around FAQs, new and up-coming products, sales and direct call to action through competitions and events, our social team devised a strategy that would help not only to build brand awareness – and indeed e-ride awareness in general! – but also to help boost product sales across their eCommerce website.
Through on-going optimisation, competitor and hashtag research, alongside metric evaluation month on month, our team works closely with e-Rides in order to continually build on their social channels. Ensuring engagement, profitability and reach.
In conclusion, our social media management solution for e-Rides was a success! It helped them achieve their business objectives of increasing brand awareness and customer engagement. By outsourcing social media management to us, e-Rides was able to focus on their core business activities while leaving the social media management to the experts.
Through on-going optimisation, competitor and hashtag research, alongside metric evaluation month on month, our team works closely with e-Rides in order to continually build on their social channels. Ensuring engagement, profitability and reach.
In conclusion, our social media management solution for e-Rides was a success! It helped them achieve their business objectives of increasing brand awareness and customer engagement. By outsourcing social media management to us, e-Rides was able to focus on their core business activities while leaving the social media management to the experts.
Metrics
80%
80% increase in likes
90%
90% increase in website traffic
120%
120% engagement increase
50%
50% increase in followers
Project Team Members
We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.
Tell Us About Your Project
David Russell
Senior Consultant
“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”
Your Project Overview
Tell Us About Your Project
David Russell
Senior Consultant
“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”
