With an already existing site and Google Ads account, the bespoke jewellers Diamond Boutique wanted to drive more traffic to their website, and ultimately create more conversions through their online store.
The Project Brief
Diamond Boutique wanted a complete marketing solution. With this in mind, it was naturally an ever-evolving project that first began as a PPC service, alongside organic SEO and content creation.
However it soon became clear that the client’s existing website was also becoming a hindrance to Diamond Boutique’s PPC & SEO campaigns. Generally, the design was becoming unresponsive, which was leading to a low quality score across the client’s Google Ads campaigns. As such, more of their budget was targeted towards SEO, and it was soon decided that a revamp of the website as a whole would be necessary.
The new design would have to be mobile responsive, easy to navigate, and generally easier on the eye, with more targeted, fully optimised landing pages.
The Project Outcome
The new website offered customers and potential clients a faster and more reliable way to access the products and services that Diamond Boutique offer. Google Ads also immediately picked up on the changes, increasing the campaign’s quality score across the board. The new site meant we could also link Google Ads into more specific landing pages.
This lead to a huge increase in visibility of the ads, and the on-going SEO campaign ensures that the new site will reach the top ranks it deserves!
Project Team Members
Our team of experts based in Shepshed, Leicestershire have been carefully selected in order to ensure we provide high quality and consistent results to our clients. Therefore it’s no surprise that over 50% of our business comes from word of mouth referrals from our existing clients.
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