Case Studies
Diamond Boutique
With an already existing site and Google Ads account, the bespoke jewellers Diamond Boutique wanted to drive more traffic to their website, and ultimately create more conversions through their online store.
The Project Brief
Diamond Boutique wanted a complete marketing solution. With this in mind, it was naturally an ever-evolving project that first began as a PPC service, alongside organic SEO and content creation.
Despite having been managed previously, the Diamond Boutique GoogleAds account was becoming cluttered, with thousands of search terms left unmanaged, leading to a huge number of irrelevant clicks. Lowaire set to work clearing out and streamlining the account, whilst also crafting more tailored and keyword specific ads.
However, it soon became clear that the client’s existing website was also becoming a hindrance to Diamond Boutique’s PPC & SEO campaigns. Generally, the design was becoming unresponsive, which was leading to a low-quality score across the client’s Google Ads campaigns. As such, more of their budget was targeted towards SEO, and it was soon decided that a revamp of the website as a whole would be necessary.
The new design would have to be mobile responsive, easy to navigate, and generally easier on the eye, with more targeted, fully optimised landing pages.
However, it soon became clear that the client’s existing website was also becoming a hindrance to Diamond Boutique’s PPC & SEO campaigns. Generally, the design was becoming unresponsive, which was leading to a low-quality score across the client’s Google Ads campaigns. As such, more of their budget was targeted towards SEO, and it was soon decided that a revamp of the website as a whole would be necessary.
The new design would have to be mobile responsive, easy to navigate, and generally easier on the eye, with more targeted, fully optimised landing pages.

Colour & Typography
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Times New Roman
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Helvetica
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The Campaign Outcome
The website was designed with responsivity in mind, whilst in-keeping with the client’s existing brand guidelines and vision. It was important that the revamp wasn’t a complete rebranding, but rather a technical upgrading of the existing CMS, content and landing pages.
The new website offered customers and potential clients a faster and more reliable way to access the products and services that Diamond Boutique offer. Google Ads also immediately picked up on the changes, increasing the campaign’s quality score across the board. The new site meant we could also link Google Ads into more specific landing pages.
This lead to a huge increase in visibility of the ads, and the on-going SEO campaign ensures that the new site will reach the top ranks it deserves!
This lead to a huge increase in visibility of the ads, and the on-going SEO campaign ensures that the new site will reach the top ranks it deserves!

Metrics

20%
20% increase CTR

50%
50% decreased in bounce rate

60%
60% ranking increase

100%
100% DA increase
Project Team Members
We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.

“Adam and the team at Lowaire created a new website for AST Lettings Ltd and they all did a fantastic job. The website looks great, it has increased our internet profile and attracted positive comments. The website is easy to amend and add to as and when properties become available to let.”
Stephen NottridgeAST Lettings
"Fantastic service from the start. Listened to exactly what we needed and haven't disappointed. Regular contact and feedback, friendly and professional staff. 100% recommend Lowaire"
George HillsWarwick Baker
"Lowaire recently completed the redesign of our website. They deliver a fantastic all round service, from consultation, delivery to customer support (they always answer!). I know that our website is in safe, capable hands and I will be looking for future support from their way.
Thank you."
Richard BirdAcrinax
“Adam and the team at Lowaire couldn’t do enough for you, I have a A1 service from them always. They are working for me on a number of things and I can’t find a fault in anything they do, always on hand to help in anyway. I’m looking forward to many years as a customer. I would recommend them to anyone who is in need of any digital marketing.”
Mark LesterChemDry
“By far and away the best SEO company we've worked with since we set up our business in 2004. Honest, hardworking and very quick to respond to our needs. Lowaire also designed our new website and worked with us to deliver what we wanted. Any issues are resolved quickly. We're kept up to date and they take the time to talk to us and explain the technical side. Friendly and approachable. A nice team to work with. Highly recommended”
Melvyn WardAwards Driving School
“Very good company, would highly recommend. Very helpful, always on the end of the phone when you need them. Always sorted any issue I have in the past very quickly.”
Andrew OgdenLeeds Scaffolding
"We cannot recommend Lowaire highly enough! Our new website goes above and beyond our expectations, it's been very well received and we can't fault it. The whole process was extremely easy, nothing was too much trouble for the guys and great communication at all times. Lowaire made this daunting task a pleasurable experience, for which we are truly thankful"
Debs MalykApps In Cadd
"We used Lowaire to build a website for a start-up contract packing company. Really pleased with the service. Always available to take my call and super quick in response to any change requests. Highly recommended."
Michael ClaptonPrepackit
"Very happy with the finished website. The support and customer service has been fantastic."
Sam CookComac Engineering Tell Us About Your Project

David Russell
Senior Consultant
“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”
Your Project Overview
Tell Us About Your Project

David Russell
Senior Consultant
“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”
Your Project Overview
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