Case Studies
Diamond Boutique
With an already existing site and Google Ads account, the bespoke jewellers Diamond Boutique wanted to drive more traffic to their website, and ultimately create more conversions through their online store.
The Project Brief
Diamond Boutique wanted a complete marketing solution. With this in mind, it was naturally an ever-evolving project that first began as a PPC service, alongside organic SEO and content creation.
Despite having been managed previously, the Diamond Boutique GoogleAds account was becoming cluttered, with thousands of search terms left unmanaged, leading to a huge number of irrelevant clicks. Lowaire set to work clearing out and streamlining the account, whilst also crafting more tailored and keyword specific ads.
However, it soon became clear that the client’s existing website was also becoming a hindrance to Diamond Boutique’s PPC & SEO campaigns. Generally, the design was becoming unresponsive, which was leading to a low-quality score across the client’s Google Ads campaigns. As such, more of their budget was targeted towards SEO, and it was soon decided that a revamp of the website as a whole would be necessary.
The new design would have to be mobile responsive, easy to navigate, and generally easier on the eye, with more targeted, fully optimised landing pages.
However, it soon became clear that the client’s existing website was also becoming a hindrance to Diamond Boutique’s PPC & SEO campaigns. Generally, the design was becoming unresponsive, which was leading to a low-quality score across the client’s Google Ads campaigns. As such, more of their budget was targeted towards SEO, and it was soon decided that a revamp of the website as a whole would be necessary.
The new design would have to be mobile responsive, easy to navigate, and generally easier on the eye, with more targeted, fully optimised landing pages.
Colour & Typography
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Times New Roman
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Helvetica
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
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The Campaign Outcome
The website was designed with responsivity in mind, whilst in-keeping with the client’s existing brand guidelines and vision. It was important that the revamp wasn’t a complete rebranding, but rather a technical upgrading of the existing CMS, content and landing pages.
The new website offered customers and potential clients a faster and more reliable way to access the products and services that Diamond Boutique offer. Google Ads also immediately picked up on the changes, increasing the campaign’s quality score across the board. The new site meant we could also link Google Ads into more specific landing pages.
This lead to a huge increase in visibility of the ads, and the on-going SEO campaign ensures that the new site will reach the top ranks it deserves!
This lead to a huge increase in visibility of the ads, and the on-going SEO campaign ensures that the new site will reach the top ranks it deserves!
Metrics
20%
20% increase CTR
50%
50% decreased in bounce rate
60%
60% ranking increase
100%
100% DA increase
Project Team Members
We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.
Tell Us About Your Project
David Russell
Senior Consultant
“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”
Your Project Overview
Tell Us About Your Project
David Russell
Senior Consultant
“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”
Your Project Overview
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