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Case Studies

Diamond Boutique

With an already existing site and Google Ads account, the bespoke jewellers Diamond Boutique wanted to drive more traffic to their website, and ultimately create more conversions through their online store.

The Project Brief

Diamond Boutique wanted a complete marketing solution. With this in mind, it was naturally an ever-evolving project that first began as a PPC service, alongside organic SEO and content creation.
Despite having been managed previously, the Diamond Boutique GoogleAds account was becoming cluttered, with thousands of search terms left unmanaged, leading to a huge number of irrelevant clicks. Lowaire set to work clearing out and streamlining the account, whilst also crafting more tailored and keyword specific ads.
However, it soon became clear that the client’s existing website was also becoming a hindrance to Diamond Boutique’s PPC & SEO campaigns. Generally, the design was becoming unresponsive, which was leading to a low-quality score across the client’s Google Ads campaigns. As such, more of their budget was targeted towards SEO, and it was soon decided that a revamp of the website as a whole would be necessary.
The new design would have to be mobile responsive, easy to navigate, and generally easier on the eye, with more targeted, fully optimised landing pages.
diamond boutique web development

COLOUR & TYPOGRAPHY

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Helvetica

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THE PROJECT OUTCOME

The website was designed with responsivity in mind, whilst in-keeping with the client’s existing brand guidelines and vision. It was important that the revamp wasn’t a complete rebranding, but rather a technical upgrading of the existing CMS, content and landing pages.
The new website offered customers and potential clients a faster and more reliable way to access the products and services that Diamond Boutique offer. Google Ads also immediately picked up on the changes, increasing the campaign’s quality score across the board. The new site meant we could also link Google Ads into more specific landing pages.
This lead to a huge increase in visibility of the ads, and the on-going SEO campaign ensures that the new site will reach the top ranks it deserves!
diamond boutique website design

METRICS

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20%

20% increase CTR

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50%

50% decreased in bounce rate

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60%

60% ranking increase

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100%

100% DA increase

PROJECT TEAM MEMBERS

We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.
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Dotty
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Tell Us About Your Project

James makin SEO and content specialist

James Makin

SEO & Content Specialist

“Teamwork, cooperation and synergy are the most important aspects of working at Lowaire – and we want our customers to feel part of that. When we work with clients, we want them to feel like an extension of our team, as our goals and strategies align. After all, business is about building relationships and trust, and that stems to all forms of marketing, too.”

Your Project Overview

Tell Us About Your Project

James makin SEO and content specialist

James Makin

SEO & Content Specialist

“Teamwork, cooperation and synergy are the most important aspects of working at Lowaire – and we want our customers to feel part of that. When we work with clients, we want them to feel like an extension of our team, as our goals and strategies align. After all, business is about building relationships and trust, and that stems to all forms of marketing, too.”



Your Project Overview

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