Case Studies
Cromwell Safety
Cromwell Safety is a workwear and footwear business that provides safety equipment and more to the construction and healthcare industries. Cromwell Safety has supplied many companies and trade services over 50 years in business.
The Project Brief
The team at Lowaire were tasked with managing the Google Ads profile of Cromwell Safety. Our client tasked us with creating engaging and effective Ad campaigns to target their variety of target audiences and products on offer.
We tasked ourselves with creating a multitude of Ad campaigns to reflect the variety of products on offer and ensure that the landing pages and extensions of the ads were relevant and maximised the potential for conversions of their website. We also were tasked with ensuring that the campaigns’ keywords were relevant and specific to funnel the right audience to the website. Removing negative keywords from the search terms would also play a part in ensuring that customers reached the site who were potential buyers and not looking for something different.
We created a strategy to ensure that we were consistently monitoring the metrics of the Google Ads account and creating a more refined journey for potential customers to reach the site.
We created a strategy to ensure that we were consistently monitoring the metrics of the Google Ads account and creating a more refined journey for potential customers to reach the site.
The Campaign Outcome
Following the hard work and dedication of the team at Lowaire, paired with the efficient and informative communication with Cromwell Safety, we were able to create highly engaging ads with relevant landing pages that were refined to target the right audience.
By consistently monitoring the keywords of the campaigns by ensuring they were relevant and high-quality and were using the campaign budget in the most efficient manner. Ensuring we optimised all campaigns for conversions led to an increase in conversions on the Cromwell Safety website and helped to ensure that their ads, and therefore their business, are now appearing at the top of Google search engines in the UK with the engaging ads that the team at Lowaire have created.
We produce monthly reports on the metrics of the campaigns in order to ensure that we maintain consistently increasing impressions, clicks, and conversions for the Hot Tub Company website.
We produce monthly reports on the metrics of the campaigns in order to ensure that we maintain consistently increasing impressions, clicks, and conversions for the Hot Tub Company website.
Metrics
50%
50% increase in conversions
30%
30% increase in impressions
20%
20% decrease in CPA
30%
30% decrease in clicks
Project Team Members
We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.
Tell Us About Your Project
Adam Coley
Founder & Director
“We are passionate about providing the highest level of customer service and ROI and we will always go over and beyond to ensure our client’s expectations are consistently and continually met. If you still have questions about our services or how we work, feel free to get in contact with us today.”
Your Project Overview
Tell Us About Your Project
Adam Coley
Founder & Director
“We are passionate about providing the highest level of customer service and ROI and we will always go over and beyond to ensure our client’s expectations are consistently and continually met. If you still have questions about our services or how we work, feel free to get in contact with us today.”
Your Project Overview
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