Case Studies
Compare For Cancer
Compare For Cancer is a price comparison business, helping you to save money whilst all profits are given to cancer charities.
The Project Brief
As well as having a brand new website, our team are currently starting to run Google Ads for Compare For Cancer, helping to generate leads.
Our experienced team have taken Compare For Cancer’s previous website, which was based on a regular static website, and totally revamped the site onto WordPress, which is an open-source content management system. The software system that is being used has new and helpful features such as plug-ins, which allows more blogging content adding much more quality to the website.
Our team are also in the process of starting to run Google Ads for the business, which helps to generate leads and makes your website more visible to search engines by appearing above organic search results.
Our team are also in the process of starting to run Google Ads for the business, which helps to generate leads and makes your website more visible to search engines by appearing above organic search results.

Colour & Typography
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The Campaign Outcome
The initial focus of the project was to revamp the previous website that was running for Compare For Cancer, which has been successfully redesigned by our web design team using WordPress. As well as this, our team have started to strategically plan Google Ads for the business.
With a strong focus on emphasising that this is not a regular comparison company, our team revamped and redesigned the website in order to create a more appealing look, with clear conversion paths and goals across the site. The website was also built to be more mobile friendly making it accessible to much more people which effectively builds your potential leads.
Once the preliminary designs began to take shape, it was our job to create 3 pages of content relevant to Compare For Cancer. Due to WordPress’ ease of use, the client will be able to add additional blogging content, plug-ins and run updates when due. The website also has a strong message relating to their donation to cancer charities using charts which emphasise that their goal is unique.
Our team have also begun to plan Google Ads for Compare For Cancer which ultimately increases lead and conversions. The use of Google Ads also helps to measure your success and manage your campaigns.
Once the preliminary designs began to take shape, it was our job to create 3 pages of content relevant to Compare For Cancer. Due to WordPress’ ease of use, the client will be able to add additional blogging content, plug-ins and run updates when due. The website also has a strong message relating to their donation to cancer charities using charts which emphasise that their goal is unique.
Our team have also begun to plan Google Ads for Compare For Cancer which ultimately increases lead and conversions. The use of Google Ads also helps to measure your success and manage your campaigns.

Metrics

160%
160% increase CTR

140%
140% decreased in bounce rate

180%
180% ranking increase

180%
180% DA increase
Project Team Members
We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.

“Adam and the team at Lowaire Digital created a new website for AST Lettings Ltd and they all did a fantastic job. The website looks great, it has increased our internet profile and attracted positive comments. The website is easy to amend and add to as and when properties become available to let.”
Stephen NottridgeAST Lettings
"Fantastic service from the start. Listened to exactly what we needed and haven't disappointed. Regular contact and feedback, friendly and professional staff. 100% recommend Lowaire Digital"
George HillsWarwick Baker
"Lowaire recently completed the redesign of our website. They deliver a fantastic all round service, from consultation, delivery to customer support (they always answer!). I know that our website is in safe, capable hands and I will be looking for future support from their way.
Thank you."
Richard BirdAcrinax
“Adam and the team at Lowaire couldn’t do enough for you, I have a A1 service from them always. They are working for me on a number of things and I can’t find a fault in anything they do, always on hand to help in anyway. I’m looking forward to many years as a customer. I would recommend them to anyone who is in need of any digital marketing.”
Mark LesterChemDry
“By far and away the best SEO company we've worked with since we set up our business in 2004. Honest, hardworking and very quick to respond to our needs. Lowaire also designed our new website and worked with us to deliver what we wanted. Any issues are resolved quickly. We're kept up to date and they take the time to talk to us and explain the technical side. Friendly and approachable. A nice team to work with. Highly recommended”
Melvyn WardAwards Driving School
“Very good company, would highly recommend. Very helpful, always on the end of the phone when you need them. Always sorted any issue I have in the past very quickly.”
Andrew OgdenLeeds Scaffolding
"We cannot recommend Lowaire Digital highly enough! Our new website goes above and beyond our expectations, it's been very well received and we can't fault it. The whole process was extremely easy, nothing was too much trouble for the guys and great communication at all times. Lowaire Digital made this daunting task a pleasurable experience, for which we are truly thankful"
Debs MalykApps In Cadd
"We used Lowaire to build a website for a start-up contract packing company. Really pleased with the service. Always available to take my call and super quick in response to any change requests. Highly recommended."
Michael ClaptonPrepackit
"Very happy with the finished website. The support and customer service has been fantastic."
Sam CookComac Engineering Tell Us About Your Project

David Russell
Senior Consultant
“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”
Your Project Overview
Tell Us About Your Project

David Russell
Senior Consultant
“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”
Your Project Overview
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