Case Studies
Chesterton Smart
Chesterton Smart are an independent firm of chartered surveyors and consultants based in Leicestershire who work closely with local councils.
The Project Brief
Chesterton Smart approached us as they wanted a site that better converted leads and provided better local search authority. The requirements were to retain the existing brand identity whilst improving the design, usability and features of the website.
Our development team have built the new website using the open-source content management system (CMS), WordPress. Which provides enhanced search engine optimisation (SEO) features, whilst allowing users to easily add or amend content across the site through role-based access. In addition to this, we also rebuilt the client’s logo in order to match the new website and page dimensions.

COLOUR & TYPOGRAPHY
#3C0D43
#F1F1F1
#555555
Lato
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
Montserrat
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
THE PROJECT OUTCOME
After discussing Chesterton Smart’s requirements and their business objectives, we suggested designing a site built on the WordPress content management system (CMS).
The new content management system allows the team to make changes themselves whenever necessary. This would mean that the site could be easily updated without having to pay expensive developer costs.

METRICS

20%
20% increase CTR

10%
10% decrease in bounce rate

35%
35% ranking increase

80%
80% DA increase
PROJECT TEAM MEMBERS
We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.



“Adam and the team at Lowaire Digital created a new website for AST Lettings Ltd and they all did a fantastic job. The website looks great, it has increased our internet profile and attracted positive comments. The website is easy to amend and add to as and when properties become available to let.”
Stephen NottridgeAST Lettings
“Adam and the team at Lowaire Digital created a new website for AST Lettings Ltd and they all did a fantastic job. The website looks great, it has increased our internet profile and attracted positive comments. The website is easy to amend and add to as and when properties become available to let.”
Stephen NottridgeAST Lettings
"I have been working with Lowaire now for a few months and I have to say I am very happy with how it is going. I have had 2 x new websites which I am very pleased with and they are now looking at my SEO and Adwords campaigns. The thing I rate the most though is the fact that Adam or David will get back to me with any concerns I have, they also keep me up to date with everything that is going on. The customer service is excellent. I would highly recommend this company."
Jason GreenJG Locksmiths
“Adam and the team at Lowaire couldn’t do enough for you, I have a A1 service from them always. They are working for me on a number of things and I can’t find a fault in anything they do, always on hand to help in anyway. I’m looking forward to many years as a customer. I would recommend them to anyone who is in need of any digital marketing.”
Mark LesterChemDry
“By far and away the best SEO company we've worked with since we set up our business in 2004. Honest, hardworking and very quick to respond to our needs. Lowaire also designed our new website and worked with us to deliver what we wanted. Any issues are resolved quickly. We're kept up to date and they take the time to talk to us and explain the technical side. Friendly and approachable. A nice team to work with. Highly recommended”
Melvyn WardAwards Driving School
“Very good company, would highly recommend. Very helpful, always on the end of the phone when you need them. Always sorted any issue I have in the past very quickly.”
Andrew OgdenLeeds Scaffolding
"We cannot recommend Lowaire Digital highly enough! Our new website goes above and beyond our expectations, it's been very well received and we can't fault it. The whole process was extremely easy, nothing was too much trouble for the guys and great communication at all times. Lowaire Digital made this daunting task a pleasurable experience, for which we are truly thankful"
Debs MalykApps In Cadd Tell Us About Your Project

James Makin
SEO & Content Specialist
“Teamwork, cooperation and synergy are the most important aspects of working at Lowaire – and we want our customers to feel part of that. When we work with clients, we want them to feel like an extension of our team, as our goals and strategies align. After all, business is about building relationships and trust, and that stems to all forms of marketing, too.”
Your Project Overview
Tell Us About Your Project

James Makin
SEO & Content Specialist
“Teamwork, cooperation and synergy are the most important aspects of working at Lowaire – and we want our customers to feel part of that. When we work with clients, we want them to feel like an extension of our team, as our goals and strategies align. After all, business is about building relationships and trust, and that stems to all forms of marketing, too.”
Your Project Overview
Get In Touch
Have a question? Feel free to contact our experienced team by phone during our normal working hours.
Visit Us
Opening Hours
Mon – Fri: 9:00 am – 5:30 pm
Chat With Us
Have a question which is urgent? Get in touch with our dedicated team via live chat for a prompt response.