Case Studies
Chesterton Smart
Chesterton Smart are an independent firm of chartered surveyors and consultants based in Leicestershire who work closely with local councils.
The Project Brief
Chesterton Smart approached us as they wanted a site that better converted leads and provided better local search authority. The requirements were to retain the existing brand identity whilst improving the design, usability and features of the website.
Our development team have built the new website using the open-source content management system (CMS), WordPress. Which provides enhanced search engine optimisation (SEO) features, whilst allowing users to easily add or amend content across the site through role-based access. In addition to this, we also rebuilt the client’s logo in order to match the new website and page dimensions.
Colour & Typography
#3c0d43
#f1f1f1
#555555
LATO
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Montserrat
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The Campaign Outcome
After discussing Chesterton Smart’s requirements and their business objectives, we suggested designing a site built on the WordPress content management system (CMS).
The new content management system allows the team to make changes themselves whenever necessary. This would mean that the site could be easily updated without having to pay expensive developer costs.
Metrics
20%
20% increase CTR
10%
10% decrease in bounce rate
35%
35% ranking increase
80%
80% DA increase
Project Team Members
We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.
Tell Us About Your Project
James Makin
SEO & Content Specialist
“Teamwork, cooperation and synergy are the most important aspects of working at Lowaire – and we want our customers to feel part of that. When we work with clients, we want them to feel like an extension of our team, as our goals and strategies align. After all, business is about building relationships and trust, and that stems to all forms of marketing, too.”
Your Project Overview
Tell Us About Your Project
James Makin
SEO & Content Specialist
“Teamwork, cooperation and synergy are the most important aspects of working at Lowaire – and we want our customers to feel part of that. When we work with clients, we want them to feel like an extension of our team, as our goals and strategies align. After all, business is about building relationships and trust, and that stems to all forms of marketing, too.”
Your Project Overview
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