Case Studies
Chemdry Leicester
The Project Brief
The client required a site that was a modernised and improved version of their current site, using the specific brand guidelines provided by ChemDry. They wanted the site to generate interest in the client’s services and also be a way of displaying reviews to give customer confidence.
Using these requirements, the team built a custom site that would go on to increase traffic and generate sales and conversions for the client whilst providing a visually appealing and informative site that the client could be proud of.
Colour & Typography
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Helvetica
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The Project Outcome
We included sliders to allow the client to display current offers alongside images that represent their cleaning business and inspire customers and potential customers. Visitor engagement is increased through separate pages for each cleaning item and separate pages for home and business cleaning.
The team used the Tonik framework to custom build the theme to incorporate the ChemDry branding in a clean and innovative style. This custom theme allowed us to create a professional site that had a similar aesthetic and feel to the client’s previous website but with many more features and clear, informative pages. We also built the client an engaging contact form complete with Google Map premises integration.
The team has been working with ChemDry Leicester since around February 2017 and the marketing support they have received included many aspects as well as the website development. We have managed to achieve phenomenal marketing results whilst also reducing the client’s marketing outgoings by around 100% as the client came to us from Yell. Working with the client, we have set up a highly successful Google Ads campaign and have also engaged in social media management for the client.
Metrics
50%
50% increase CTR
30%
30% decrease in bounce rate
140%
140% ranking increase
30%
30% DA increase
Project Team Members
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Adam Coley
Managing Director
Your Project Overview
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