Case Studies
ChemDry
ChemDry Leicester is part of a large US-based franchise and provides carpet, curtain and upholstery cleaning around Leicestershire. The brief provided by the client was to build a new site whilst retaining the look and feel of the original website and brand.
The Project Brief
Our team at Lowaire started the project by creating a concept design for ChemDry based on the previous theme. Once the initial phase was completed and the client was satisfied, we then moved to the development phase which involved integrating a blog, homepage, sliders and call-to-action buttons.
The client required a site that was a modernised and improved version of their current site, using the specific brand guidelines provided by ChemDry. They wanted the site to generate interest in the client’s services and also be a way of displaying reviews to give customer confidence.
Using these requirements, the team built a custom site that would go on to increase traffic and generate sales and conversions for the client whilst providing a visually appealing and informative site that the client could be proud of.
Using these requirements, the team built a custom site that would go on to increase traffic and generate sales and conversions for the client whilst providing a visually appealing and informative site that the client could be proud of.

Colour & Typography
#018853
#f1f1f1
#9a4d9e
Helvetica
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
Roboto
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
The Campaign Outcome
The project outcome is an interesting and engaging website that intuitively follows the visitor’s journey to allow them to learn more about the client’s services and the unique benefits of their cleaning systems in a thorough way.
We included sliders to allow the client to display current offers alongside images that represent their cleaning business and inspire customers and potential customers. Visitor engagement is increased through separate pages for each cleaning item and separate pages for home and business cleaning.
The team used the Tonik framework to custom build the theme to incorporate the ChemDry branding in a clean and innovative style. This custom theme allowed us to create a professional site that had a similar aesthetic and feel to the client’s previous website but with many more features and clear, informative pages. We also built the client an engaging contact form complete with Google Map premises integration.
The team has been working with ChemDry Leicester since around February 2017 and the marketing support they have received included many aspects as well as the website development. We have managed to achieve phenomenal marketing results whilst also reducing the client’s marketing outgoings by around 100% as the client came to us from Yell. Working with the client, we have set up a highly successful Google Ads campaign and have also engaged in social media management for the client.
The team used the Tonik framework to custom build the theme to incorporate the ChemDry branding in a clean and innovative style. This custom theme allowed us to create a professional site that had a similar aesthetic and feel to the client’s previous website but with many more features and clear, informative pages. We also built the client an engaging contact form complete with Google Map premises integration.
The team has been working with ChemDry Leicester since around February 2017 and the marketing support they have received included many aspects as well as the website development. We have managed to achieve phenomenal marketing results whilst also reducing the client’s marketing outgoings by around 100% as the client came to us from Yell. Working with the client, we have set up a highly successful Google Ads campaign and have also engaged in social media management for the client.

Metrics

50%
50% increase CTR

30%
30% decrease in bounce rate

140%
140% ranking increase

30%
30% DA increase
Project Team Members
We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.

“Adam and the team at Lowaire created a new website for AST Lettings Ltd and they all did a fantastic job. The website looks great, it has increased our internet profile and attracted positive comments. The website is easy to amend and add to as and when properties become available to let.”
Stephen NottridgeAST Lettings
"Fantastic service from the start. Listened to exactly what we needed and haven't disappointed. Regular contact and feedback, friendly and professional staff. 100% recommend Lowaire"
George HillsWarwick Baker
"Lowaire recently completed the redesign of our website. They deliver a fantastic all round service, from consultation, delivery to customer support (they always answer!). I know that our website is in safe, capable hands and I will be looking for future support from their way.
Thank you."
Richard BirdAcrinax
“Adam and the team at Lowaire couldn’t do enough for you, I have a A1 service from them always. They are working for me on a number of things and I can’t find a fault in anything they do, always on hand to help in anyway. I’m looking forward to many years as a customer. I would recommend them to anyone who is in need of any digital marketing.”
Mark LesterChemDry
“By far and away the best SEO company we've worked with since we set up our business in 2004. Honest, hardworking and very quick to respond to our needs. Lowaire also designed our new website and worked with us to deliver what we wanted. Any issues are resolved quickly. We're kept up to date and they take the time to talk to us and explain the technical side. Friendly and approachable. A nice team to work with. Highly recommended”
Melvyn WardAwards Driving School
“Very good company, would highly recommend. Very helpful, always on the end of the phone when you need them. Always sorted any issue I have in the past very quickly.”
Andrew OgdenLeeds Scaffolding
"We cannot recommend Lowaire highly enough! Our new website goes above and beyond our expectations, it's been very well received and we can't fault it. The whole process was extremely easy, nothing was too much trouble for the guys and great communication at all times. Lowaire made this daunting task a pleasurable experience, for which we are truly thankful"
Debs MalykApps In Cadd
"We used Lowaire to build a website for a start-up contract packing company. Really pleased with the service. Always available to take my call and super quick in response to any change requests. Highly recommended."
Michael ClaptonPrepackit
"Very happy with the finished website. The support and customer service has been fantastic."
Sam CookComac Engineering Tell Us About Your Project

Adam Coley
Managing Director
“We are passionate about providing the highest level of customer service to our clients. And we will always go over and beyond to ensure our client’s expectations are consistently and continually met. If you still have questions about our services or how we work, feel free to get in contact with us today.”
Your Project Overview
Tell Us About Your Project

Adam Coley
Managing Director
“We are passionate about providing the highest level of customer service to our clients. And we will always go over and beyond to ensure our client’s expectations are consistently and continually met. If you still have questions about our services or how we work, feel free to get in contact with us today.”
Your Project Overview
Get In Touch
Have a question? Feel free to contact our experienced team by phone during our normal working hours.
Visit Us
Opening Hours
Mon – Fri: 9:00 am – 5:30 pm
Chat With Us
Have a question which is urgent? Get in touch with our dedicated team via live chat for a prompt response.